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ASO Specialist

Air AppsMadridMarketing
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Salary
$60K - $100K USD
Job type
Full-time
Work mode
Remote
Posted
24 Apr 2026
Status
Open · checked 9d ago

About this role

Air Apps is seeking a dedicated ASO Specialist to join the team in Madrid on a full-time basis. This role suits a data-driven mobile growth professional with three or more years of experience who wants to scale apps reaching millions worldwide.

Role Overview

As an ASO Specialist, the primary focus is leading strategies to boost discoverability, visibility, and conversion rates within major app marketplaces. The professional in this position will utilize data analysis, keyword research, and creative testing to enhance organic user acquisition and retention. This opportunity involves working closely with multiple products that serve a global audience, making it ideal for someone who thrives in a fast-paced environment.

Key Responsibilities

Perform keyword research and refine app metadata, including titles, tags, and descriptions, to increase visibility.
Plan and execute experiments with creative assets like icons, app previews, custom product pages, and screenshots to boost conversion.
Track and evaluate performance metrics from app stores to generate actionable growth strategies.
Keep track of competitor activities and broader market shifts to spot new expansion angles.
Work alongside the user acquisition, creative, and product departments to ensure marketing goals align.
Keep informed on changing platform algorithms, industry standards, and new optimization software.

Requirements

Approximately three or more years of background working in mobile growth marketing or app store optimization.
Deep familiarity with mobile application marketplaces such as the Apple App Store and Google Play.
Practical background using various analytics and optimization platforms like Sensor Tower, App Annie, and Data.ai.
Analytical approach with the ability to translate complex data into practical steps.
Strong interpersonal capabilities for cross-functional teamwork.
High interest in productivity software, artificial intelligence, and modern digital tools.

Skills and Tools

App Store Optimization (ASO)
Mobile Growth Marketing
Keyword Research
Metadata Optimization
Creative Testing (Icons, Screenshots, Previews)
App Store Analytics (Sensor Tower, App Annie, Data.ai)
Competitor and Market Analysis

Salary and Benefits

Annual compensation ranging from 60,000 to 100,000 USD per year
Annual bonus opportunities
Apple hardware devices for daily work tasks
Premium health and life insurance coverage
Financial support for daily commuting via a transportation budget
Flexible Coverflex perks covering meal vouchers and wellness options
Dedicated childcare support
Access to the annual Air Conference for team collaboration
Pension plan contributions for future financial security
Urban Sports Club membership for fitness activities
Complimentary meals provided at the office hub

About the Company

Air Apps began in Lisbon in 2017 and operates as a self-funded, family-founded organization. The company focuses on developing an AI-powered Personal and Entrepreneurial Resource Planner, having already achieved over 100 million total downloads globally. The workplace prioritizes a diverse, equitable, and inclusive culture that values unique perspectives.

How to Apply

Interested candidates should visit the official Air Apps careers page to submit their application directly without the use of AI assistance.

Questions candidates ask

What is the salary range for the ASO Specialist position?

The annual salary for this role is between 60,000 and 100,000 USD.

How many years of experience are required for this job?

Candidates need around three or more years of professional experience in app store optimization or mobile growth marketing.

What tools and software should I be familiar with?

Applicants should have experience utilizing analytics and optimization utilities such as Sensor Tower, App Annie, and Data.ai.

What benefits are provided by Air Apps?

Perks include an annual bonus, Apple work hardware, top-tier health and life insurance, a transportation budget, a Coverflex benefits package, childcare support, free office meals, a pension fund, and an Urban Sports Club membership.

Can I use AI to help write my application materials?

No, Air Apps requires complete transparency and integrity, meaning applicants must submit original work without any AI-generated assistance to avoid disqualification.

Ready to apply?

The application is on the official Air Apps careers page.

Apply on company site