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ASO Specialist

Air AppsLondon Metropolitain AreaMarketing
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Salary
$60K - $100K USD
Job type
Full-time
Work mode
Remote
Posted
24 Apr 2026
Status
Open · checked 7d ago

About this role

Role Overview

Air Apps is seeking a dedicated ASO Specialist to join the marketing team for a remote position based around the London Metropolitan Area. This role is ideal for mobile growth enthusiasts with a talent for data analysis who want to improve app discoverability for a global audience.

Key Responsibilities

Perform comprehensive keyword research and refine app metadata, including titles, tags, and descriptions, to boost visibility.
Design and execute tests for creative assets like icons, app previews, screenshots, and custom product pages to lift conversion rates.
Track and review app store performance metrics to deliver practical, data-backed insights.
Keep a close eye on industry trends and competitor actions to spot new paths for expansion.
Work alongside the Product, Creative, and User Acquisition teams to synchronize app store strategies with wider marketing campaigns.
Keep up to date with platform changes, modern ASO applications, and standard industry practices.

Requirements

Approximately three or more years of professional background working in mobile growth marketing or ASO.
Comprehensive knowledge of Google Play and the Apple App Store ecosystems.
Practical familiarity with analytics and ASO platforms such as Sensor Tower, App Annie, and Data.ai.
Analytical approach with the capability to transform raw metrics into concrete actions.
Strong interpersonal abilities for effective communication and cross-functional collaboration.
Genuine interest in digital tools, productivity software, and artificial intelligence.

Skills and Tools

App Store Optimization (ASO)
Mobile growth marketing
Apple App Store and Google Play ecosystems
Analytics and ASO software including Sensor Tower, App Annie, and Data.ai
Keyword research and creative testing

Salary and Benefits

Annual salary ranging from $60,000 to $100,000 USD
Annual bonus opportunities
Apple hardware ecosystem for daily tasks
Premium health and life insurance coverage
Transportation budget and Coverflex benefits package for meal allowances and well-being
Childcare support and pension fund options
Urban Sports Club membership and free meals at the hub
Access to the annual Air Conference for team collaboration

About the Company

Air Apps is a family-founded organization established in 2017 with a foundational base in Lisbon and operations reaching San Francisco. Operating as a self-funded entity, the business focuses on building the first AI-powered Personal and Entrepreneurial Resource Planner to change how individuals work and live, having already surpassed 100 million total downloads.

How to Apply

Interested candidates should visit the official Air Apps careers page to submit their application materials without any artificial intelligence assistance.

Questions candidates ask

What is the salary range for the ASO Specialist position?

The position offers an annual salary between $60,000 and $100,000 USD, along with an annual bonus.

How many years of experience are required?

Applicants should have around three or more years of hands-on experience in mobile growth marketing or ASO.

What tools and platforms should I be familiar with?

Candidates need experience with analytics and ASO platforms such as Data.ai, App Annie, and Sensor Tower.

Are there benefits provided with this job?

Yes, benefits include health and life insurance, an Apple hardware ecosystem, a pension fund, transportation budget, Coverflex benefits, and free meals.

Can I use AI to write my application?

No, applicants must submit original work without any artificial intelligence assistance, as the use of AI results in disqualification.

Ready to apply?

The application is on the official Air Apps careers page.

Apply on company site