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ASO Specialist

Air AppsAmsterdamMarketing
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Salary
$60K - $100K USD
Job type
Full-time
Work mode
Remote
Posted
27 Apr 2026
Status
Open · checked 7d ago

About this role

The ASO Specialist position at Air Apps is a full-time marketing role focused on driving organic user growth and visibility across app stores. This opportunity suits an experienced mobile growth professional who wants to optimize products reaching millions of users worldwide from Amsterdam or remotely.

Role Overview

Air Apps seeks an ASO Specialist to spearhead strategies that enhance discoverability, visibility, and conversion rates within the Apple App Store. The person in this position will utilize keyword research, creative testing, and analytical insights to maximize organic user acquisition and retention. This role involves working closely with multiple internal teams to align app store optimization efforts with broader company marketing goals.

Key Responsibilities

Perform keyword research and refine app metadata, including titles, descriptions, and tags, to boost organic visibility.
Design and execute tests for creative assets like icons, screenshots, app previews, and custom product pages to improve conversion rates.
Review app store performance analytics and generate actionable data-driven insights.
Track competitor activities and industry shifts to uncover expansion opportunities.
Partner with User Acquisition, Product, and Creative departments to synchronize ASO strategies with wider promotional campaigns.
Keep track of platform policy changes, emerging industry standards, and new ASO utilities.

Requirements

Approximately 3+ years of professional background working in ASO or mobile growth marketing.
Comprehensive knowledge of mobile app store ecosystems, specifically the Apple App Store and Google Play.
Practical background utilizing ASO and analytics applications such as App Annie, Sensor Tower, and Data.ai.
Analytical and data-focused approach with the capability to transform metrics into operational strategies.
Strong interpersonal, communication, and teamwork abilities.
Genuine interest in artificial intelligence, productivity software, and digital solutions.

Skills and Tools

App Store Optimization (ASO)
Mobile Growth Marketing
Keyword Research
Metadata Optimization
Creative Testing (Icons, Screenshots, App Previews)
App Annie
Sensor Tower
Data.ai
Data Analytics

Salary and Benefits

Annual salary ranging from 60,000 to 100,000 USD
Apple hardware ecosystem provided for professional tasks
Annual bonus opportunities
Comprehensive health and life insurance coverage
Transportation budget for daily commuting needs
Flexible Coverflex benefits package covering meal allowances and well-being
Childcare support provisions
Invitation to the Air Conference for team collaboration
Pension fund contribution for long-term financial planning
Urban Sports Club membership
Free daily meals provided at the hub

About the Company

Air Apps is a family-founded organization established in Lisbon in 2017 with operations spanning multiple locations, dedicated to building the world's first AI-powered Personal and Entrepreneurial Resource Planner. Completely self-funded, the enterprise has achieved over 100 million global downloads while maintaining a long-term vision to challenge conventional norms through AI innovation. The organization is deeply committed to maintaining a diverse, equitable, and inclusive working environment.

How to Apply

Interested candidates should visit the official Air Apps careers page to submit their application directly, ensuring no AI-generated assistance is used during the submission process.

Questions candidates ask

What experience is required for the ASO Specialist role?

Candidates need around 3+ years of professional background in ASO or mobile growth marketing.

What tools should I be familiar with for this position?

Applicants should have experience with ASO and analytics platforms such as App Annie, Sensor Tower, and Data.ai.

What is the salary range for this job?

The salary ranges from 60,000 to 100,000 USD per year.

Can I use AI to help write my application?

No, Air Apps requires complete transparency and integrity; any use of AI-generated assistance in application materials will result in disqualification.

What benefits are included with employment?

Benefits include an Apple hardware ecosystem, an annual bonus, top-tier health and life insurance, a transportation budget, Coverflex benefits, childcare support, a pension fund, an Urban Sports Club membership, and free meals at the hub.

Ready to apply?

The application is on the official Air Apps careers page.

Apply on company site