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ASO Specialist

Air AppsRome Metropolitain AreaMarketing
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Salary
$60K - $100K USD
Job type
Full-time
Work mode
Remote
Posted
24 Apr 2026
Status
Open · checked 7d ago

About this role

Air Apps is seeking an ASO Specialist to drive organic user acquisition and retention for mobile applications reaching millions of worldwide users. This full-time position suits an analytical marketing professional with a passion for mobile growth and productivity tools.

Role Overview

As an ASO Specialist at Air Apps, the incumbent will take charge of strategies designed to elevate visibility, discoverability, and conversion rates within major app marketplaces. Working within the marketing department, this professional will utilize keyword research, data-driven analytics, and creative testing methods to enhance the organization's global product footprint.

Key Responsibilities

Perform thorough keyword research while continuously refining app metadata, including titles, tags, and descriptions, to boost organic visibility.
Plan, execute, and evaluate creative testing initiatives involving icons, custom product pages, promotional videos, and screenshots to drive higher conversion rates.
Track, analyze, and report on performance metrics across app stores, delivering concrete recommendations based on analytical findings.
Conduct ongoing competitor analysis and track broader industry trends to discover fresh avenues for organic growth.
Partner with the user acquisition, product, and creative divisions to ensure alignment between app store optimization goals and broader marketing campaigns.
Keep fully informed regarding platform policy updates, emerging industry standards, and state-of-the-art app store optimization utilities.

Requirements

Approximately three or more years of hands-on professional background in app store optimization or mobile growth marketing.
Comprehensive knowledge of modern app store ecosystems, specifically covering both the Apple App Store and Google Play.
Practical familiarity utilizing standard analytics and app store optimization applications such as App Annie, Sensor Tower, and Data.ai.
Analytical, data-oriented perspective with a proven ability to translate raw metrics into meaningful strategic action.
Exceptional interpersonal, verbal, and written communication capabilities.
Genuine interest in artificial intelligence, digital utilities, and productivity software.

Skills and Tools

App Store Optimization (ASO)
Mobile Growth Marketing
App Annie
Sensor Tower
Data.ai
Keyword Research
Metadata Optimization
Creative Testing

Salary and Benefits

Competitive annual compensation ranging from 60,000 to 100,000 USD per year.
Annual performance bonus.
Comprehensive health and life insurance coverage.
Dedicated transportation budget and fully covered meals at the hub.
Apple hardware ecosystem provided for daily professional tasks.
Coverflex benefits platform covering well-being, meal vouchers, and additional perks.
Financial security options including a pension fund and childcare support.
Access to the Air Conference event and an Urban Sports Club membership.

About the Company

Air Apps is a self-funded, family-founded organization established in 2017 with roots in Lisbon and operations extending internationally. The business focuses on building the premier AI-driven Personal and Entrepreneurial Resource Planner, having achieved over 100 million total downloads globally. The company maintains an inclusive culture that values integrity, transparency, and diverse perspectives while prohibiting AI assistance in application materials.

How to Apply

Interested candidates should visit the official Air Apps careers page to submit their application directly.

Questions candidates ask

What is the primary focus of the ASO Specialist role?

The ASO Specialist leads strategies to improve app visibility, discoverability, and conversion rates in app stores through keyword research, creative testing, and data analysis.

How much experience is required for this position?

Applicants need around 3+ years of professional experience in ASO or mobile growth marketing.

What tools and software should candidates be familiar with?

Candidates should have experience with ASO and analytics tools such as Sensor Tower, App Annie, and Data.ai.

What is the compensation range for this role?

The position offers an annual salary between 60,000 and 100,000 USD, along with an annual bonus and extensive benefits.

Are there any specific application rules regarding AI?

Yes, applicants must submit their own original work without any AI-generated assistance, as the use of AI in application materials results in disqualification.

Ready to apply?

The application is on the official Air Apps careers page.

Apply on company site