Bellroy is an Australian-based brand that designs and manufactures carry goods, including wallets, backpacks, bags, luggage, phone cases, and tech accessories. Founded in 2010 around a kitchen table in Bells Beach and Fitzroy, the company operates with a global crew and maintains a Melbourne headquarters that represents 25 countries. As a certified B Corporation since 2015, Bellroy utilizes recycled sources like plastic bottles for primary fabrics and sources leather from gold-rated LWG tanneries to build durable products designed to minimize environmental impact.
About Bellroy
Bellroy is an Australian-based brand that designs and manufactures carry goods, including wallets, backpacks, bags, luggage, phone cases, and tech accessories. Founded in 2010 around a kitchen table in Bells Beach and Fitzroy, the company operates with a global crew and maintains a Melbourne headquarters that represents 25 countries. As a certified B Corporation since 2015, Bellroy utilizes recycled sources like plastic bottles for primary fabrics and sources leather from gold-rated LWG tanneries to build durable products designed to minimize environmental impact.
In its internal operations, Bellroy incorporates artificial intelligence tools across functions such as design, writing, analysis, and building. The company uses modern AI tools spanning chat assistants and agentic workflows to assist teams across Creative, Marketing, Technology, Finance, and Customer Support in solving operational problems.
The open role at Bellroy indicates the company is building internal capability rather than developing external AI software products. Specifically, Bellroy is hiring for an AI Enablement Lead located in Collingwood, Victoria, Australia. This position focuses on internal tool selection, workflow integration, cost tracking, and running training workshops to lift AI literacy and capability across the existing workforce.