Antenna

Antenna provides data and analytics for subscription media services in the United States. The company offers standardized metrics, competitive benchmarks, syndicated insights, and market intelligence to brands in the media and entertainment sectors. Its platform processes data models and pipelines that track subscriber behaviors, including acquisition, retention, and engagement.

Antenna utilizes a proprietary artificial intelligence approach to connect subscription activities with consumer viewership data, offering a market-wide view of the Subscription Economy. The company partners with data science and data operations teams to integrate data models, maintain datasets, and build data pipelines using cloud-based infrastructure such as Google Cloud Platform, BigQuery, dbt, PySpark, and Dagster. Its services are utilized by major media organizations to analyze subscriber metrics.