AB InBev | Growth Group

AB InBev is a global brewer and consumer product company with a portfolio of over 500 beer brands, including Corona, Budweiser, and Michelob Ultra. Its Growth Group, created in 2022, unifies business-to-business, direct-to-consumer, sales, distribution, and marketing teams. This group combines global technology and commercial functions to drive digital transformation, leverage data, and support organic growth across worldwide markets. The Growth Group manages a suite of digital products, which includes the BEES business-to-business digital commerce platform, the Ze Delivery and TaDa Delivery on-demand delivery services, and the PerfectDraft table top beer keg.

The company utilizes data, new technology, and digital systems to support customer and consumer needs. Its technical initiatives include building and productionizing generative artificial intelligence systems and search infrastructure. This work involves developing large language model and diffusion-based creative pipelines, retrieval-augmented generation architectures, embedding models, vector similarity search, and re-ranking strategies. These production systems utilize cloud and orchestration platforms such as Azure to serve live creative-generation traffic and handle prompt-driven solutions grounded in brand and product data.