About this role
Salt Security needs to improve how potential buyers discover, understand, and engage with its agentic and API security platform through the corporate website. The incoming Website Manager will take complete ownership of the digital front door, combining strategic thinking and data analysis to build high-impact web experiences that drive conversion and pipeline. Candidates who excel in this position enjoy turning web properties into growth engines while navigating a fast-moving, collaborative startup environment.
What you will do
- Define the structure, journey logic, and standards across the corporate website to map user experiences for distinct personas.
- Manage a continuous testing and optimization program involving A/B and multivariate experiments to improve conversion paths.
- Handle technical SEO, structured data, and direct-answer placements to maximize visibility across search engines and AI discovery tools.
- Collaborate with internal designers and developers by providing clear requirements and creative briefs to execute the web roadmap.
- Partner with product marketing, demand generation, and sales teams to align web pages with go-to-market campaigns.
- Establish key performance indicators, construct dashboards, and report on web metrics tied directly to revenue and pipeline.
What you need
- Bring two to three or more years of digital or web marketing experience, preferably within cybersecurity or B2B SaaS organizations.
- Demonstrate a strong understanding of persona-based marketing and complex buyer journeys involving multiple stakeholders.
- Showcase proven experience in directing or briefing internal or agency development and design teams.
- Maintain a strong command of conversion rate optimization, web analytics tools like GA4, and search visibility across SEO, AEO, and GEO.
- Possess familiarity with modern marketing stack technologies including Webflow, Keak, Microsoft Clarity, SEMrush, and Google Tag Manager.
- Exhibit a data-driven mindset combined with effective cross-functional communication abilities.
Skills and tech stack
Questions candidates ask
What is the location policy for this job?
This position is located in the Central United States. Salt Security operates as a team that embraces collaboration in a startup environment.
What tools and platforms will I use in this role?
The tech stack includes Webflow for the CMS platform, Keak and Microsoft Clarity for A/B testing, and tools like Profound, SEMrush, and Screaming Frog for search visibility.
Who will I work with across the organization?
You will partner closely with developers, designers, product marketing, demand generation, and sales to align the web experience with company messaging.