Web Content Engineering & AI Visibility Lead
About this role
Datadog needs a specialist to address the evolving challenges of web discoverability and content management across its digital properties as search engines and AI answer engines change how users find information. Operating within the Web Experience team, the person in this role will take charge of content management system operations while driving technical SEO and AI visibility to ensure web pages are properly interpreted and cited by emerging technologies. Collaboration is central to the position, involving daily coordination across Marketing, UX, and Engineering to transform raw content into structured, high-performing web experiences.
Beyond traditional web publishing, the position focuses heavily on leveraging AI agents and automation to accelerate the workflow from initial recommendation to a live published page. Practitioners who excel here possess a strong blend of technical SEO expertise, hands-on content management system administration, and a pragmatic approach to operational efficiency through automation. Candidates who enjoy bridging the gap between technical optimization, stakeholder management, and modern web architecture will find a fitting environment to shape the company's digital footprint.
What you will do
- Build and maintain product, pricing, solutions, careers, and about pages across company web properties while partnering with Engineering to manage templates, components, permissions, and workflows.
- Collaborate with Content, Product Marketing, and UX to prioritize web work, structure content for the web, and ensure adequate scope and lead time for execution.
- Manage technical SEO and AI discoverability by handling structured data, heading structures, internal linking, metadata, crawlability, and how AI answer engines interpret pages.
- Establish consistent structural standards across all owned web properties and continuously monitor site health to spot and resolve issues.
- Utilize AI, agents, and automation to streamline the publishing pipeline and deliver actionable dashboards and insights with less manual effort.
What you need
- Demonstrated experience building and maintaining web pages using a modern content management system such as DatoCMS, Contentful, Adobe Experience Manager, or a similar platform.
- Strong command of technical SEO and AI discoverability fundamentals, including structured data, heading hierarchy, internal linking, and crawlability.
- Comfort utilizing analytics and discoverability measurement platforms such as Conductor, Profound, or equivalent tools to inform web decisions.
- Ability to adapt content created for other formats into clear and effective web experiences.
- Experience applying AI, automation, or reusable workflows to minimize repetitive tasks and boost operational efficiency.
- Strong organizational skills to balance requests from multiple teams while planning and prioritizing work without sacrificing quality.
Benefits
- Generous and competitive benefits package
- New hire stock equity and employee stock purchase plan
- Continuous career development and pathing opportunities
- Comprehensive healthcare, dental, parental planning, and mental health benefits
- 401(k) plan and match, paid time off, and fitness reimbursements
Skills and tech stack
Questions candidates ask
What is the remote work policy for this role?
Datadog operates as a hybrid workplace to support office culture and collaboration while allowing employees to create a work-life harmony that fits them best.
What is the salary range for this position?
The reasonably estimated yearly salary for this role is between $119,000 and $159,000 USD. Actual compensation depends on factors such as candidate skills, qualifications, and experience, and may include variable compensation and equity.
What tools and technologies will I be using?
The work involves modern content management systems like DatoCMS, Contentful, or Adobe Experience Manager, alongside discoverability measurement platforms such as Conductor and Profound. You will also utilize AI, agents, and automation workflows.
What teams will I partner with?
This role involves partnering closely across Marketing, UX, Engineering, Content, and Product Marketing teams to prioritize projects and structure web content effectively.