About this role
You will spend your days analyzing the entire customer journey to find and size the highest-leverage opportunities for the business. As the senior individual contributor for growth data at Alpaca, you will design A/B tests, build cohort and LTV models, and partner with product, marketing, engineering, and finance to turn insights into actionable roadmap decisions. You will establish the experimentation platform and growth metrics that the organization relies on daily.
The global infrastructure team builds developer-friendly APIs for stocks, options, crypto, and more, serving over 10 million brokerage accounts across 40 countries. This role exists because the company needs a dedicated leader to shape the technical direction of growth analytics from the ground up, connecting product behavior and marketing spend into a coherent growth model. Ideal candidates think in funnels and loops, possess deep expertise in causal inference, and thrive on building self-serve analytics tools in a fast-paced environment.
What you will do
- Analyze acquisition, activation, retention, referral, and monetization across the full user journey to find and size growth opportunities.
- Design and execute A/B tests and causal studies on onboarding, funding conversion, pricing, and lifecycle campaigns.
- Build cohort analyses, churn and lifetime value models, unit-economics views, and forecasts of core growth metrics.
- Evaluate marketing spend, attribution, and incrementality to guide customer acquisition cost and channel strategies.
- Partner with analytics engineering to define and maintain activation, engagement, and monetization metrics.
- Collaborate cross-functionally with product, marketing, sales, engineering, and finance to shape strategy.
- Mentor other data scientists and analysts while establishing best practices for data-informed growth.
What you need
- Demonstrated background in growth or product analytics and data science with a focus on statistical analysis and experimentation.
- Hands-on experience with funnel analytics covering acquisition, activation, retention, and lifetime value modeling.
- Practical background designing experimentation tooling and frameworks for reliable A/B testing and causal inference.
- Familiarity with marketing measurement techniques such as attribution, incrementality, or marketing-mix modeling.
Nice to have
- Familiarity with marketing measurement, attribution, incrementality, or marketing-mix modeling
Benefits
- Competitive Salary & Stock Options
- Health Benefits
- New Hire Home-Office Setup: One-time USD $500
- Monthly Stipend: USD $150 per month via a Brex Card
Skills and tech stack
Questions candidates ask
What is the remote work policy?
The position is fully remote within the Americas. The global team operates distributed across multiple countries and time zones.
What does the growth data team actually work on?
You will own the growth funnel end-to-end, build retention and cohort analyses, and run the growth experimentation engine. The work involves setting up metrics platforms and connecting product behavior, marketing spend, and lifecycle engagement.
Who will I collaborate with in this role?
You will partner closely with Product, Marketing, Sales, Engineering, and Finance to shape strategy and turn insights into roadmap decisions.