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Sr. Director of Organic Growth & AI Discovery

CenterfieldLos Angeles, CaliforniaMarketing & SEO
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Salary
$175K – $180K
Job type
Full-time
Work mode
Remote
Posted
10 Sept 2026
Status
Open · checked 9d ago

About this role

Role Overview

The Sr. Director of Organic Growth & AI Discovery leads the commercial scaling of the AI Discovery business while strengthening organic performance across digital brands at Centerfield in Los Angeles. This hybrid leadership position suits an experienced search expert with a strong bias to action who can shape client strategy, diagnose performance issues, and drive revenue.

Key Responsibilities

Build and scale the AI Discovery business by driving packaging, pricing strategies, forecasting, and profitability goals.
Establish portfolio-wide organic growth strategies tied to qualified traffic, conversions, and gross profit.
Act as the Center of Excellence for AIO, LLMs, and SEO, providing internal education and external client evangelism.
Shape the technical search roadmap with Product and Engineering regarding crawlability, indexation, and structured data.
Manage and develop the organic growth and web publishing teams, fostering analytical judgment and accountability.
Own the measurement framework, recurring reporting, budgeting, and vendor relationships for organic growth and AI visibility.

Requirements

Minimum of 10 years of experience in organic growth for a content publisher, affiliate, or lead-generation business.
Commercial ownership background with personal accountability for building or growing a revenue-generating business or product.
Practical experience with AEO and GEO experimentation and measurement platforms.
Hands-on analytical expertise using Google Search Console, GA4, Looker Studio, crawl tools, and AI-visibility platforms.
Technical depth in crawl, indexation, structured data, and content management systems like WordPress.
Proven team leadership experience managing and developing professionals across commercial, editorial, and technical functions.

Nice to Have

Experience working within agency and services businesses, particularly involving sponsorship or advertiser-funded programs.
Background in monetizing organic audiences beyond affiliate revenue through AEO or GEO programs.
Experience using AI and automation tools such as n8n, Airtable, and Zapier to streamline publishing workflows.
Previous conference speaking engagements or published thought leadership covering AI search.
Multi-brand expertise spanning verticals like home services, insurance, senior care, e-commerce, or B2B.

Skills and Tools

Search Engine Optimization (SEO)
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
Large Language Models (LLMs) and AI search tools
Google Search Console, GA4, Looker Studio, and Screaming Frog
Ahrefs or Semrush
WordPress content management system

Salary and Benefits

Annual salary range between $175,000 and $180,000 USD
Semi-annual bonus opportunities
Unlimited paid time off (PTO)
Comprehensive medical, dental, and vision insurance plans alongside parental leave
401(k) company match plan with full vesting on day one
Hybrid work model requiring office presence in Playa Vista, California, every Tuesday, Wednesday, and Thursday
Perks including catered lunches, daily food trucks, on-site gym, and monthly team outings

About the Company

Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for leading brands worldwide. Powered by the proprietary Dugout platform, the company acquires customers at scale across residential services, insurance, e-commerce, and B2B sectors. Centerfield operates prominent digital brands like Business.com and BroadbandNow.com, reaching over 150 million shoppers annually from its headquarters in Silicon Beach, California.

How to Apply

Interested candidates should visit the official Centerfield careers page to submit an application.

Skills and tech stack

LLMLLMs

Questions candidates ask

What is the salary range for this role?

The position offers an annual salary between $175,000 and $180,000 USD, along with semi-annual bonuses.

Is this position remote or on-site?

This is a hybrid position. Employees are expected to work from the Playa Vista, California office every Tuesday, Wednesday, and Thursday.

How many years of experience are required?

Candidates must have 10+ years of experience in organic growth for a content publisher, affiliate, or lead-generation business.

What tools and platforms should applicants be familiar with?

Applicants should be comfortable working with Google Search Console, GA4, Looker Studio, crawl tools like Screaming Frog, Ahrefs, Semrush, WordPress, and AI-visibility platforms.

What benefits are provided by Centerfield?

Benefits include unlimited PTO, medical, dental, and vision insurance, a 401(k) company match fully vested on day one, parental leave, catered lunches, an on-site gym, and monthly team events.

Ready to apply?

The application is on the official Centerfield careers page.

Apply on company site