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SEO Content Marketer — Fintech / Insurtech

FeatheryTorontoMarketing
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Salary
$100K - $120K CAD
Job type
Full-time
Work mode
Remote
Posted
1 Sept 2026
Status
Open · checked 7d ago

About this role

Feathery is seeking a remote or Toronto-based SEO Content Marketer to lead organic growth and B2B content initiatives for financial services technology. This full-time position is ideal for a seasoned writer with a background in fintech, insurtech, or wealth management who thrives in a fast-paced environment.

Role Overview

In this hands-on position, the professional will direct the organic search and content roadmap for Feathery. The person in this role will research intricate financial topics, establish a distinct brand voice, and produce authoritative material that connects with sophisticated institutional buyers in wealth management and insurance.

Key Responsibilities

Design and execute the organization's search engine optimization and B2B content plan targeting wealth and insurance sectors.
Investigate buyer intent, industry trends, and user pain points to uncover high-value search opportunities.
Produce diverse marketing materials, including pillar pages, blog posts, solution guides, comparison articles, and thought leadership pieces.
Handle on-page and technical search tasks such as content optimization, internal linking, site architecture, digital PR, and off-page visibility.
Optimize content for emerging AI-driven and answer-based search engines.
Collaborate closely with product, design, and go-to-market teams to align messaging with genuine client workflows and generate pipeline.
Monitor and analyze metrics related to rankings, traffic, conversion rates, and pipeline generation.
Publish and manage pages directly within Webflow.

Requirements

Five or more years of professional background combining search optimization strategy, content writing, and business-to-business marketing.
Demonstrated background in business-to-business financial technology writing, with specific preference for InsurTech or WealthTech expertise.
A robust portfolio displaying personally authored long-form articles, case studies, whitepapers, or blog entries.
Comprehensive experience managing search optimization from initial research and keyword planning through execution, optimization, and metric tracking.
Solid comprehension of buyer journeys and the ability to articulate regulated, technical concepts clearly.
Hands-on expertise using Webflow to build and publish web pages.

Nice to Have

Prior experience working within InsurTech or WealthTech sectors is strongly preferred.

Skills and Tools

Search engine optimization strategy and execution
B2B content writing and thought leadership
Keyword research and intent analysis
Technical and on-page optimization
Webflow content management
Ahrefs, Google Search Console, and Screaming Frog
AI visibility and analytics platforms

Salary and Benefits

Competitive annual compensation ranging from $100,000 to $120,000 CAD
Equity opportunities
Comprehensive vision, dental, and health coverage
Unlimited paid time off
Access to a downtown Toronto office featuring catered lunches and snacks
Regular company offsite events and a supportive, collaborative culture

About the Company

Feathery builds the artificial intelligence operating and decisioning system utilized by financial institutions to automate complex document and data workflows. Clients ranging from innovative startups to Fortune 500 enterprises rely on the platform to power essential operations such as account openings, customer onboarding, insurance quoting, and advisor transitions.

How to Apply

Interested candidates should visit the official Feathery careers page to submit an application and learn more about joining the team.

Questions candidates ask

What is the salary range for this position?

The position offers an annual salary between $100,000 and $120,000 CAD, alongside equity and comprehensive benefits.

Is this job remote?

Yes, this is a remote-friendly role with an optional downtown Toronto office location available.

What level of experience is required?

Candidates must have five or more years of experience in search engine optimization strategy, content writing, and business-to-business content marketing.

What tools will I need to use in this role?

The role involves working with tools such as Webflow, Ahrefs, Google Search Console, Screaming Frog, and AI analytics platforms.

What kind of company is Feathery?

Feathery provides an artificial intelligence operating and decisioning platform that helps financial institutions automate complex data and document workflows.

Ready to apply?

The application is on the official Feathery careers page.

Apply on company site