The SEO/AEO Manager is a full-time remote position at Boulevard that involves managing organic search and answer engine optimization strategies. This role is a strong fit for an experienced marketing professional who wants to shape organic visibility and pipeline generation across traditional and AI-driven platforms.
Role Overview
The SEO/AEO Manager at Boulevard oversees the entire organic search and answer engine optimization program. Located remotely in the USA, this role balances hands-on technical execution with strategic roadmap ownership. The position focuses on attracting and converting organic demand by improving visibility in both traditional search engines and emerging AI platforms such as ChatGPT, Perplexity, and Google's AI Overviews.
Key Responsibilities
Own the SEO program end to end, covering technical SEO, on-page optimization, content strategy, internal linking, and link building in partnership with the Content and Web team.
Lead technical SEO execution including site architecture, structured data and schema markup, Core Web Vitals, and crawl and indexing health.
Build and evolve the answer engine optimization strategy by implementing answer-first content formatting and semantic reinforcement for inclusion in AI Overviews and citations across ChatGPT, Perplexity, and Gemini.
Conduct keyword research, entity mapping, and intent analysis to prioritize content that captures search and prompt intent.
Monitor performance across traditional metrics like rankings, clicks, and impressions as well as next-generation metrics such as citation frequency, share of voice, and AI referral traffic.
Build and maintain dashboards and reports to communicate organic performance, insights, and recommendations to stakeholders.
Partner with Marketing Operations and Analytics to ensure accurate tracking and attribution, tying organic activity to MQLs, SALs, and Demo Completes.
Collaborate with Brand and Content, Web and Engineering, Product Marketing, and Growth teams to align the roadmap with business priorities.
Identify opportunities to improve performance through automation, AI tooling, and process improvements.
Requirements
5-8+ years of hands-on SEO experience with clear accountability for organic traffic, rankings, and pipeline metrics like MQLs and SALs.
Deep expertise in technical SEO, including site architecture, structured data, schema markup, Core Web Vitals, crawl efficiency, and indexing.
Hands-on experience building answer engine optimization strategy and measurement, tracking citation frequency, brand mention share, and referral traffic from AI answer engines.
Experience operating as a hands-on individual contributor who owns the SEO program end to end and partners with content and web teams.
Strong content and keyword instincts with experience running keyword research, intent analysis, and content gap analysis.
High analytical capability to diagnose ranking or visibility drops and identify opportunities to capture more share of search.
Experience building and maintaining dashboards, reporting, and performance narratives for organic channels.
Comfort partnering with Marketing Operations and Analytics for tracking, attribution, and measurement.
Experience working cross-functionally with Content, Web and Engineering, Product Marketing, and Demand Generation.
Experience evaluating and implementing new AI tools for content production or SEO workflows to scale editorial content, including work with Claude Code or Codex.
Nice to Have
Experience in B2B SaaS, vertical SaaS, or multi-location business models.
Hands-on experience with AI visibility and citation tracking tools like Peec, Profound, Scrunch, or AirOps.
Exposure to emerging AI crawling protocols and formats such as llms.txt, plain-markdown pages for LLM consumption, and schema implementation.
Experience with international or multi-region SEO.
Experience with Sigma, Looker, and other reporting platforms.
Skills and Tools
Technical SEO (site architecture, schema markup, Core Web Vitals)
Answer Engine Optimization (AEO)
Keyword research, entity mapping, and intent analysis
Claude Code and Codex
Peec, Profound, Scrunch, and AirOps
Sigma and Looker
Salary and Benefits
Base salary range for NYC, SF Bay Area, and Seattle candidates: $127,500-$152,000 per year; base salary range for all other U.S. locations: $110,000-$129,500 per year.
Variable compensation program eligibility.
Performance bonus eligibility.
Equity participation for all full-time employees.
Comprehensive medical coverage with up to 100% employee premium coverage and 75% dependent coverage.
Annual $1,200 HSA employer contribution for eligible plans.
100% covered dental, vision, life, and disability insurance.
12 weeks of fully paid U.S. parental leave.
About the Company
Boulevard provides a client experience platform designed for appointment-based, self-care businesses such as salons, spas, medspas, and barbershops. Founded in 2016 following extensive research with salon managers and front desk staff, the company builds technology to help self-care businesses thrive.
How to Apply
Candidates should apply on the official Boulevard careers page.
