About this role
Sprout General Referrals is building an AI and emerging technology portfolio, featuring the flagship AI agent Trellis and a broader AI platform focused on social intelligence. This team sits at the intersection of Product, Marketing, Revenue, and Leadership to shape long-term market narratives and drive go-to-market execution.
As a Senior Product Marketing Manager, you will define and directly execute the go-to-market strategy for the AI portfolio while operating with high autonomy. You will architect enterprise playbooks, develop executive-level content, and translate complex AI and natural language processing models into outcome-driven value propositions for enterprise decision-makers and internal stakeholders.
This role suits an autonomous professional with deep enterprise SaaS and AI acumen who thrives on balancing high-level strategic planning with hands-on content creation and cross-functional execution.
What you will do
- Own and execute the end-to-end go-to-market strategy for Sprout's AI portfolio to drive revenue expansion and category leadership.
- Conceptualize, author, and deploy modern go-to-market playbooks, tiering frameworks, and enablement methodologies across multiple departments.
- Directly author messaging, decks, and market collateral that translate complex AI and large language model architectures into clear value propositions.
- Analyze market shifts, competitive dynamics, and buyer behavior to develop targeted campaigns and tactical interventions that accelerate market adoption.
- Serve as a trusted advisor to Product and Revenue leadership while providing strategic guidance and mentorship to team members.
- Partner directly with engineering and product leaders to influence roadmap decisions using a conceptual understanding of machine learning applications.
What you need
- Bring eight or more years of experience in product marketing or strategic marketing within enterprise B2B software-as-a-service environments.
- Demonstrate a proven track record of both strategically leading and directly executing high-impact, portfolio-level product launches and go-to-market strategies.
- Possess hands-on experience working directly with artificial intelligence, machine learning, or data-intensive software products.
- Showcase extensive experience influencing product roadmaps and partnering closely with product and revenue leadership.
- Exhibit exceptional communication skills with a proven ability to author executive-level messaging, positioning, and market narratives.
Nice to have
- Previous experience working in the software/SaaS industry
- Previous experience working with AI products
Benefits
- Comprehensive Health & Wellness: Premium BCBSIL medical, dental, and vision insurance for employees and eligible dependents
- Premium Mental Health Support: Full, free access to Modern Health for coaching, therapy sessions, and digital wellness resources
- Retirement Savings: 401(k) plan with a 50% company match on the first 6% of contributions
- Flexible Paid Time Off: Flexible PTO policy supplemented with company-wide Rest & Recharge days
- Paid Parental Leave: Up to 16 weeks of paid leave for new parents
- Annual Lifestyle Stipend: $1,000 USD annual Lifestyle Spending Account
Skills and tech stack
Questions candidates ask
What is the remote work policy for this position?
Sprout maintains a remote workforce in many places in the United States. However, the company is not set up in all states, so applicants must check the application drop-down box to see if their state is listed.
What is the salary range for this role?
The hiring range for this role is $140,000.00 to $175,000.00. Individual pay is based on geographic zone, relevant experience, and skills.
What will I focus on during the first year?
Within the first three months, you will evaluate current AI positioning and establish strategic alignment with leadership. By six months, you will architect an enterprise-wide go-to-market launch playbook and establish differentiated messaging frameworks.
The application is on the official Sprout General Referrals careers page.
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