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Senior Product Manager - Platform Experience & AI

TaboolaTel Aviv, IsraelAdvertiser Product Management
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Salary
Not listed
Job type
Full-time
Experience
Senior · 6+ yrs
Posted
5 Oct 2026
Status
Open · checked 7d ago

About this role

This position suits a consumer product builder who wants to shape platform experiences and AI capabilities in Tel Aviv, Israel. The individual will drive the growth and usability of an advertising platform utilized by millions.

Role Overview

Taboola seeks a Senior Product Manager for Platform Experience & AI based in Tel Aviv, Israel. This full-time role focuses on leading the core platform experience of Realize, the company's performance advertising platform, along with the AI assistant ABBY and the agentic Model Context Protocol layer. The professional collaborates closely with UX, research, engineering, data science, marketing, and business units.

Key Responsibilities

Direct the end-to-end advertiser journey encompassing onboarding, campaign creation, reporting, and in-product guidance to ensure a consumer-grade experience.
Oversee the strategy, placement, and functionality of ABBY, the built-in AI assistant that delivers proactive insights and performs actions for users.
Develop the agentic layer through a public Model Context Protocol server, enabling external AI agents to operate the platform.
Track and improve core metrics such as time to first campaign, activation, feature adoption, retention, and incremental spend via large-scale A/B testing.
Utilize internal AI tooling daily for research, prototyping, analysis, and specification writing.

Requirements

Minimum of 6 years of product management experience, specifically focusing on B2C consumer products used by millions with documented outcomes in activation, engagement, and retention.
Demonstrated expertise in large-scale UX and UI design, including flow critique, prototyping, and close partnership with design teams.
Strong product sense supported by data and user insights to form end-to-end domain visions and roadmaps.
Daily practical application of AI tools for product discovery, prototyping, analysis, and writing, alongside an understanding of LLM behaviors.
Proficiency in designing and interpreting A/B tests, utilizing product analytics, and translating data into actionable stakeholder narratives.
Clear communication skills capable of aligning global cross-functional teams and senior leadership.

Nice to Have

Background in mentoring or managing fellow product managers.
Previous involvement in ad-tech, performance marketing, self-serve advertising platforms, or products built for small and medium-sized businesses.
Practical history launching LLM assistants, copilots, agents, or working with agent protocols.
Familiarity with self-serve SaaS growth models, onboarding loops, and product-led growth.
Direct background in design, front-end development, or user research.
Experience operating within two-sided marketplaces or platform businesses.

Skills and Tools

Artificial Intelligence Tools
Large Language Models
Model Context Protocol
A/B Testing Frameworks
Product Analytics
UX and UI Prototyping Tools

Salary and Benefits

Regional well-being programs and competitive benefits including comprehensive health coverage.
Office perks such as a fully stocked kitchen and location-specific amenities.
Hybrid work schedule featuring three days in the office per week with flexibility for additional on-site days.

About the Company

Taboola operates as a performance advertising technology company that empowers businesses to scale and grow outside of traditional search and social channels. The organization serves thousands of direct advertisers on its Realize platform and reaches approximately 600 million daily active users through partnerships with major global publishers and original equipment manufacturers.

How to Apply

Interested candidates should visit the official company careers page to submit an application for this position.

Skills and tech stack

LLMModel Context ProtocolA/B Testing

Questions candidates ask

Where is the job located?

The role is located in Tel Aviv, Israel, operating on a hybrid schedule with three days in the office per week.

What experience is required for this position?

Candidates need six or more years of product management experience with a background in shipping consumer-facing B2C products utilized by millions.

What specific AI technologies are involved in the role?

The position involves working with LLM-based products, the AI assistant ABBY, and a public Model Context Protocol server for agentic operations.

What are the primary metrics the product manager owns?

The professional owns metrics including time to first campaign, activation rates, feature adoption, retention, and incremental spend.

Is a background in ad-tech mandatory?

Ad-tech or performance-marketing experience is listed as a nice-to-have bonus rather than a mandatory requirement.

Ready to apply?

The application is on the official Taboola careers page.

Apply on company site