Senior Manager, Marketing Analytics

OptroCanadaMarketing

Apply on company site

Opens the official Optro careers page

Salary

CA$128K – CA$176K

Job type

Full-time

Work mode

Remote

Experience

Senior · 7+ yrs

Posted

2 Oct 2026

Status

Open · checked 8d ago

About this role

Senior Manager, Marketing Analytics is a remote position based in Canada at Optro that suits an experienced analytics leader who can oversee marketing performance measurement, attribution models, and AI-driven insights for a growing enterprise GRC intelligence platform.

Role Overview

Optro seeks a Senior Manager, Marketing Analytics to own the measurement layer for the entire marketing organization in Canada. Reporting into Marketing Operations, this remote role involves shaping how the company invests in its growth engine by managing campaign reporting, attribution, funnel health, and pipeline forecasting. The position requires partnering closely with demand generation, finance, and sales operations to deliver data-backed insights to executive leadership.

Key Responsibilities

Own marketing performance measurement end to end, covering campaign, channel, and program reporting from first touch through closed-won revenue.

Build, maintain, and improve attribution and funnel models used to allocate budget while communicating assumptions to stakeholders.

Apply machine learning and LLM-based approaches to lead scoring, pipeline forecasting, channel mix optimization, and automated anomaly detection.

Build AI-assisted insight generation to automatically surface answers to routine marketing questions.

Evaluate, pilot, and scale AI capabilities in marketing and analytics tooling with clear build-versus-buy recommendations.

Set standards for responsible AI use in marketing analytics, including model validation, documentation, and data handling partnerships with Security and Legal.

Partner with Demand Generation and Events teams to set targets, forecast pipeline contribution, and track performance against plan.

Design and maintain dashboards and self-serve reporting for marketing leaders.

Act as the analytics owner of the marketing data stack, collaborating with Marketing Ops and Data Engineering on data quality and instrumentation.

Deliver executive-level analysis and readouts for quarterly business reviews, board materials, and annual planning.

Raise the analytical bar across marketing through mentorship, documentation, and clear presentation standards.

Requirements

7+ years of experience in marketing analytics, marketing operations, or a closely related analytics function.

At least 2 years of experience leading analysts, cross-functional projects, or both.

Deep, hands-on SQL skills for independently pulling, joining, and validating data.

Demonstrated ownership of B2B funnel and attribution measurement, including building or rebuilding a multi-touch attribution or pipeline model.

Hands-on experience applying machine learning or AI to business problems such as lead scoring, forecasting, segmentation, or insight generation.

Fluency with the modern marketing data stack, including Salesforce, marketing automation platforms, and BI tools.

Strong executive communication skills with the ability to compress complex analysis into clear recommendations for a CMO or CRO.

Nice to Have

Experience with dbt, Python or R, and cloud data warehouses like Snowflake, BigQuery, or Redshift.

Experience supporting an enterprise, multi-product go-to-market motion.

Experience building with LLM APIs or AI-assisted analytics tooling such as natural-language querying or automated narrative reporting.

Skills and Tools

SQL

Python

dbt

Snowflake

BigQuery

Redshift

Salesforce

Marketo

HubSpot

Tableau

Looker

Power BI

6sense

Demandbase

Machine Learning

LLMs

Salary and Benefits

Salary range of CA$128K to CA$176K plus an offers bonus

$200 per month USD for life enhancement perks

Comprehensive employee health and life insurance coverage

Statutory vacation and flexible vacation

Time off for birthdays and volunteering

Employee resource groups and company get-togethers

About the Company

Optro provides an AI-powered GRC intelligence platform that helps enterprises transform risk into opportunity. Surpassing $300M ARR, the company serves over 50% of the Fortune 500 and is recognized as one of the fastest-growing tech companies in North America. Optro operates on core values centered around customer obsession, gritty resilience, driving innovation, winning together, and maintaining a growth mindset.

How to Apply

To apply for this position, please submit an application directly on the official company careers page.

Skills and tech stack

SQL Python R dbt Snowflake BigQuery Redshift Salesforce Marketo HubSpot Tableau Looker Power BI 6sense Demandbase Machine Learning LLMs LLM

Questions candidates ask

Where is the Senior Manager, Marketing Analytics position located?

This role is remote and based in Canada.

What is the compensation range for this role?

The salary ranges from CA$128K to CA$176K, and the position includes a bonus offer along with various perks.

How many years of experience are required?

Candidates must have 7+ years of experience in marketing analytics, marketing operations, or a closely related analytics function, including at least 2 years of leadership experience.

What technical skills and tools are expected?

Key technical requirements include deep hands-on SQL skills, familiarity with Salesforce, marketing automation platforms like Marketo or HubSpot, BI tools like Tableau or Looker, and experience applying machine learning or AI to business problems.