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Senior Manager, Customer Engagement Analytics

NFLNew York, New York, United StatesStrategy & Business Intelligence
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Salary
Not listed
Job type
Full-time
Posted
29 Jul 2026
Status
Open · checked 7d ago

About this role

Role Overview

The National Football League is hiring a Senior Manager of Customer Engagement Analytics for the Strategy and Business Intelligence department based in New York, New York. This role directs fan engagement data science to shape how millions experience the sport by turning behavior into concrete marketing strategies.

Key Responsibilities

Translate ambiguous business requests from Marketing, DTC, and Consumer Insights into defined, impactful analytics projects.
Lead and mentor a distributed offshore delivery team, ensuring pace, quality, and prioritization alignment during daily overlap windows.
Own the complete project lifecycle, from framing hypotheses to presenting recommendations directly to Director- and VP-level stakeholders.
Partner with marketing, technology, BI, and data engineering teams to serve as a trusted analytics advisor.
Design targeted audience segmentation, predictive models, and A/B test experiments that convert fan behavior into actionable marketing strategies.
Utilize GenAI and LLM-assisted analytics within governed workflows to accelerate the path from raw data to actionable insights.
Establish and track fan engagement key performance indicators in collaboration with the BI Center of Excellence.
Champion data quality, identity resolution, marketing consent, and integrity across all initiatives.

Requirements

Minimum of 7 years of professional experience in customer or fan data analytics, demonstrating a history of turning data into marketing strategy.
Proven ability to scope and deliver actionable analytical work starting from open-ended business questions.
Experience leading, managing, or closely collaborating with distributed or offshore teams.
Strong communication skills with comfort presenting complex insights directly to senior leadership.
Advanced proficiency in SQL and Python, alongside a working knowledge of machine learning frameworks and GenAI/LLM-based analytics tools.
Bachelor's or Master's degree in Data Science, Business Analytics, Computer Science, Economics, Statistics, or a related field.
Solid understanding of data management principles, including marketing consent and identity resolution.
Hands-on experience working with a modern cloud data stack such as AWS, Snowflake, or Databricks.
Ability to work onsite in New York, New York, as remote and hybrid options are not available, along with quarterly travel to the Los Angeles office.

Nice to Have

Experience utilizing customer data platforms like the Adobe Experience Platform.
Familiarity with data privacy practices and PII management.
Background in governed AI-assisted analytics workflows.
Knowledge of data observability tools including Monte Carlo and Atlan.

Skills and Tools

Python
SQL
AWS
Snowflake
Databricks
GenAI and LLM-assisted analytics
Modern cloud data stacks

Salary and Benefits

Pay range of $130,000 to $180,000 USD, with hiring typically occurring near the middle of the range.
Standard 40-hour work week.
Comprehensive benefits offerings accessible via the official NFL benefits portal.
Note that relocation assistance is not provided for this position.

About the Company

The National Football League operates on core values centered around respect, integrity, team responsibility, and resiliency. Leadership attributes at the organization emphasize building talent, executing with precision, inspiring others, living core values, knowing the business, and thinking big. The organization values an inclusive work environment with equal employment opportunities.

How to Apply

Interested candidates should visit the official company careers page to apply for this position.

Skills and tech stack

Questions candidates ask

Is this a remote position?

No, this role requires onsite presence at the NFL office in New York, New York. Remote and hybrid working options are not offered, and no relocation assistance is provided.

What is the salary range for this role?

The salary range is between $130,000 and $180,000 USD, with the organization typically hiring near the middle of the range.

How many years of experience are required?

Candidates must have 7 or more years of experience in customer or fan data analytics.

What technical skills are needed?

The role requires advanced proficiency in SQL and Python, working knowledge of machine learning frameworks and GenAI/LLM-based analytics tools, and hands-on experience with modern cloud data stacks such as AWS, Snowflake, or Databricks.

Is there any travel associated with this job?

Yes, this position requires quarterly visits to the NFL office in Los Angeles.

Ready to apply?

The application is on the official NFL careers page.

Apply on company site