Role Overview
Archive Home is seeking a Senior Manager, Account-Based Marketing (ABM) to own the strategy for engaging target brand partners across the United States. This remote position suits an experienced marketing professional who excels at precision, brand craft, and building scalable ABM systems for a finite universe of named accounts.
Key Responsibilities
Carry and forecast the account-based marketing target, tracking meetings held and opportunities created across a named account list of approximately 300 target brands.
Manage account universe segmentation, delivering 1:1 orchestration for priority accounts, 1:few cluster plays for mid-tier accounts, and structured sequencing for the long tail in close coordination with sales.
Monitor buying signals at both the account and individual stakeholder levels, such as executive job changes, public commentary, or competitor contract renewals.
Orchestrate multi-channel campaigns spanning email, LinkedIn, paid social, direct mail, events, and warm introductions around specific stakeholder signals.
Write and direct AI tools to generate, edit, and approve outreach copy, ensuring high quality and adherence to brand voice.
Design systematic workflows integrating account research, signal detection, data enrichment, sequencing, CRM management, and attribution modeling with RevOps.
Deploy paid social media and LinkedIn advertising as targeted air cover for specific accounts rather than broad audience generation.
Build and execute AI-driven workflows for signal monitoring, research, and content generation.
Partner directly with sales team members to align account strategy, touchpoint quality, and momentum.
Utilize secondary market intelligence to deliver personalized, account-level insights regarding retail price realization and unit volume.
Requirements
Minimum of 4 years of professional experience in ABM, demand generation, growth marketing, or outbound strategy within B2B environments featuring multi-stakeholder sales cycles.
Proven direct ABM experience running account-level campaigns, including buying committee mapping and multi-channel sequencing.
Ability to construct and communicate commercial and financial arguments tailored to economic buyers like CFOs and CMOs.
Strong belief in the commercial case for secondhand retail and sustainability.
Exceptional writing capabilities with a track record of crafting high-converting outreach.
Systems-level thinking with the ability to design end-to-end ABM engines.
AI-native mindset with demonstrable experience building workflows using AI tooling for signal detection, research, or content generation.
Relentless and creative approach to discovering unconventional entry angles into target accounts.
Strong execution skills to independently own strategy and building processes without a supporting team.
Organizational abilities to coordinate sales representatives and maintain momentum across multiple account plays.
Familiarity with modern GTM and ABM technology stacks, including tools like Salesforce, Clay, Apollo, Sales Navigator, Gong, and HubSpot.
Data literacy capable of owning a numeric target and reporting account-level progress.
Nice to Have
Prior experience selling into retail, fashion, apparel, or consumer brands.
Background in marketing directly to Chief Marketing Officers and Chief Financial Officers.
Experience incorporating intent-data or signal-monitoring platforms into an ABM motion.
Event marketing experience involving conferences, hosted dinners, and in-person networking.
Salesforce administration or RevOps depth.
Previous experience as the first or only ABM or demand-generation hire at a company.
Skills and Tools
Account-Based Marketing (ABM)
Demand Generation and Outbound Strategy
Multi-Channel Campaign Orchestration
AI-Driven Workflow Implementation
Salesforce, Clay, Apollo, Sales Navigator, Gong, HubSpot
CRM Management and Data Enrichment
Written Communication and Copy Editing
Salary and Benefits
The expected annual base salary range is $115,000 to $145,000 in USD, varying based on factors such as role level, skills, qualifications, and experience. Eligible employees may receive equity and a full benefits package that includes employee and dependent healthcare along with 401(k) enrollment.
About the Company
Archive Home builds branded resale technology for major global companies such as Lululemon, The North Face, New Balance, Dr. Martens, and Peloton. Recognized as Fast Company's #2 Most Innovative Company in Retail in 2024 and backed by Lightspeed Venture Partners, Energize Capital, and Bain Capital Ventures, the company operates as a small, collaborative team focused on transforming the secondhand market.
How to Apply
Interested candidates should visit the official Archive Home careers page to submit an application.
