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Senior Integrated Campaign Manager, Higher Education

PanoptoRemote - USMarketing
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Salary
$140K - $150K USD
Job type
Full-Time (FTE)
Work mode
Remote
Posted
11 Sept 2026
Status
Open · checked 7d ago

About this role

The Senior Integrated Campaign Manager role at Panopto is a remote, full-time position focused on leading demand generation and campaign execution for the higher education sector. This role suits an experienced B2B SaaS marketer who excels at translating market insights into full-funnel pipeline growth.

Role Overview

In this strategic marketing lead position, the campaign manager oversees growth initiatives for a core vertical. Responsibilities include building multi-quarter integrated strategies, boosting pipeline velocity, and aligning cross-functional teams to drive new-logo acquisition, customer expansion, and competitive displacement within the higher education market.

Key Responsibilities

Design, launch, and measure multi-touch campaigns across digital, email, webinars, field events, and outbound sequences.
Partner with Sales Leadership, Product Marketing, RevOps, and external agencies to align messaging and lead handoffs.
Establish strategic copywriting standards, creative briefs, and messaging frameworks for promotional assets and landing pages.
Manage the higher education campaign scorecard, monitor conversion rates, and present pipeline metrics to executive leadership.
Adapt vertical strategies for international buying norms alongside regional campaign managers.
Monitor changing competitive fields and buying patterns to adjust messaging and timing dynamically.
Implement and scale generative AI workflows to speed up audience research, drafting, and funnel analysis.

Requirements

Eight or more years of demand generation or integrated marketing experience within a B2B SaaS environment, specifically managing vertical markets or enterprise segments.
Demonstrated history of designing and executing complex, multi-touch campaigns that generate measurable revenue impact and pipeline growth.
Advanced proficiency using CRMs like Salesforce and marketing automation tools like HubSpot, covering workflow automation and multi-touch attribution.
Proven ability to lead cross-functional groups, influence stakeholders, and manage agency partners without direct authority.
Strong analytical capabilities in evaluating funnel data, identifying conversion friction, and communicating strategic recommendations to executives.
Hands-on expertise utilizing generative AI tools for persona research, workflow streamlining, and performance analysis.

Nice to Have

Prior experience marketing directly to higher education institutions or managing procurement-heavy, committee-driven buying markets.
Background running competitive displacement initiatives against established market incumbents.
Familiarity with institutional video workflows and higher education LMS ecosystems such as Canvas, Moodle, and Blackboard.

Skills and Tools

HubSpot and Salesforce mastery
Multi-touch attribution and marketing automation
Generative AI tools for marketing workflows
Funnel analytics and performance scorecard governance
Cross-functional leadership and stakeholder management
Full-funnel campaign strategy and copywriting

Salary and Benefits

Annual Salary: $140,000 to $150,000 USD
Employment Type: Full-Time (FTE)

About the Company

Panopto operates as a customer-centric learning technology company dedicated to visual and audio-based learning solutions. The organization focuses on helping organizations share knowledge effortlessly through capture and post-capture software. The internal culture emphasizes core values like Customer First Always, Thrive Together, Elevate the Craft, Act with Ownership, and Clarity Over Complexity.

How to Apply

Interested candidates should visit the official Panopto careers page to submit an application for this remote position.

Questions candidates ask

What is the salary range for the Senior Integrated Campaign Manager?

The annual salary ranges from $140,000 to $150,000 USD.

Is this position remote?

Yes, this role is remote within the United States.

How many years of experience are required for this role?

Candidates must have 8 or more years of demand generation or integrated marketing experience in B2B SaaS.

What technical platforms must candidates be proficient in?

Applicants need advanced proficiency with marketing automation tools like HubSpot and CRMs such as Salesforce.

What are some of the preferred backgrounds for this position?

Nice-to-have qualifications include marketing experience geared toward higher education institutions, familiarity with LMS ecosystems like Canvas, Blackboard, and Moodle, and experience running competitive displacement programs.

Ready to apply?

The application is on the official Panopto careers page.

Apply on company site