Latest AI JobsBrowse Jobs
Popl logo

Senior Digital Marketing Manager

PoplUnited StatesMarketing
Apply on company site
Salary
$120K - $160K USD
Job type
Full-time
Work mode
Remote
Posted
14 Sept 2026
Status
Open · checked 7d ago

About this role

Popl is seeking a remote Senior Digital Marketing Manager to oversee the digital demand generation engine and establish robust reporting frameworks. This hands-on position is ideal for an experienced marketer eager to drive growth in an early-stage startup environment.

Role Overview

Popl is hiring a Senior Digital Marketing Manager to spearhead digital demand generation, encompassing paid search, AI search, email marketing, website optimization, and SEO. Reporting to the VP of Marketing, this individual will handle day-to-day channel execution, direct agency partners and contractors, and establish crucial attribution systems and leadership-ready reporting.

Key Responsibilities

Direct technical and content SEO strategies while positioning the brand within AI-driven search and answer engines such as ChatGPT, Perplexity, and AI Overviews.
Supervise the paid media agency relationship, determine strategy, handle the budget, and maintain accountability for performance metrics.
Oversee email marketing initiatives, including lifecycle campaigns, nurturing tracks, audience segmentation, and deliverability.
Spearhead website conversion rate optimization, manage on-page user experiences, and coordinate necessary site updates.
Collaborate with the Head of Content on high-impact material and guide contractors and AI agents responsible for website content production.
Design and implement comprehensive measurement and attribution frameworks, establishing baseline KPIs and dashboards in both HubSpot and Salesforce.
Oversee vendor relationships, manage channel contractors, and allocate budgets effectively across all digital channels.

Requirements

Possess 5 to 8+ years of digital marketing background, preferably within B2B SaaS organizations.
Bring practical expertise in executing paid search and SEO while successfully managing external agency partners.
Demonstrate proven familiarity with AI search visibility tools, including LLM citation tracking and answer-engine optimization.
Show independent capability in building reports and dashboards using HubSpot and Salesforce.
Exhibit fluency in AI tools like Claude or ChatGPT, building routines, agent skills, or automated workflows for analysis and operations.
Demonstrate strong executive communication skills to translate complex channel data into clear business narratives.
Maintain a data-driven mindset with comfort navigating ambiguity in an early-stage startup setting.

Nice to Have

Experience managing external agencies and freelance contractors for channel execution and content creation, backed by solid editorial judgment.

Skills and Tools

Paid Search and SEO
AI Search Visibility and LLM Citation Tracking
HubSpot and Salesforce Dashboards
Email Marketing and Lifecycle Campaigns
AI Workflows in Claude and ChatGPT
Conversion Rate Optimization
Vendor and Agency Management

Salary and Benefits

Competitive annual salary ranging from $120,000 to $160,000 in USD
Meaningful equity options
Full insurance and benefits package
Unlimited paid time off (PTO)
Monthly wellness credit of $150
Fully remote work environment

About the Company

Popl is defining a brand-new category called In-Person Go-To-Market, helping revenue teams convert real-world interactions from trade shows, conferences, and meetings into measurable pipeline and revenue. The AI-native platform empowers event lead capture, real-time CRM sync, and data enrichment, transforming physical badge scans into actionable business leads.

How to Apply

Interested candidates should visit the official Popl careers page to submit an application for this remote position.

Skills and tech stack

Questions candidates ask

What is the salary range for the Senior Digital Marketing Manager role?

The salary ranges from $120,000 to $160,000 per year in USD.

Is this position remote?

Yes, this role is fully remote.

What software experience is mandatory for reporting?

Candidates must have the ability to independently build reports and dashboards in both HubSpot and Salesforce.

Who does this role report to?

This position reports directly to the VP of Marketing.

What benefits are included with the job?

Benefits include competitive salary, meaningful equity, full insurance, unlimited PTO, a $150 monthly wellness credit, and daily learning opportunities.

Ready to apply?

The application is on the official Popl careers page.

Apply on company site