Senior Demand Generation Manager

TestGorillaEurope and Americas Time Zone (UTC -05:00 ~ UTC+3:00)Marketing

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Opens the official TestGorilla careers page

Salary

€65,650 - €84,500 EUR

Job type

Full-time

Work mode

Remote

Posted

29 Jul 2026

Status

Open · checked 7d ago

About this role

The Senior Demand Generation Manager at TestGorilla is a remote opportunity based in the Europe and Americas Time Zones, ranging from UTC -05:00 to UTC+3:00. This role suits an experienced growth marketer with a strong background in B2B SaaS who is passionate about driving data-backed pipeline growth and optimizing multi-six-figure monthly ad spend.

Role Overview

TestGorilla is looking for a Senior Demand Generation Manager to take ownership of its largest acquisition lever, managing a multi-six-figure monthly Google Ads investment alongside lifecycle, enrichment, and website systems. The person in this position will directly contribute to sustainable, cost-efficient growth by ensuring that every dollar spent turns into verifiable pipeline. Operating in a 100% remote, async-first environment, this role plays an instrumental part in advancing TestGorilla's mission to place one billion people in their dream jobs.

Key Responsibilities

Uphold TestGorilla behaviors and foster an inclusive, supportive culture within the global team.

Manage and scale paid spend across Google Ads (Search, Performance Max, Display, YouTube) and adjacent channels, while testing emerging opportunities like advertising on ChatGPT and AI-native platforms.

Build and own source-of-truth reporting across paid and organic funnel performance, including SQL, dashboards, attribution modeling, and incrementality testing.

Own the roadmap for paid landing pages, ad creative, and offers, running rapid A/B tests with statistical rigor to lift conversion rates.

Design and own automated nurture workflows and enrichment infrastructure using tools like n8n, Make, HubSpot, and Clay.

Partner with Sales and RevOps on lead quality and campaign conversion, presenting performance data to marketing and GTM leadership.

Stay ahead of platform, privacy, and AI ecosystem changes, turning successful tests into repeatable, automated systems.

Requirements

Excellent written and verbal communication skills in English.

Ability to thrive in a fast-paced, async-first, remote-only environment.

Proven performance or growth marketing experience, including hands-on management of a Google Ads budget of at least six figures per month, ideally in B2B SaaS.

Typically 7+ years of experience in performance or growth marketing.

Deep expertise across the Google Ads stack, including Search, Performance Max, Display, YouTube, Smart Bidding, conversion tracking, and Google Tag Manager.

Working knowledge and hands-on expertise with Clay, HubSpot or a comparable CRM, and the GA suite.

Solid grasp of funnel and unit economics such as CAC, LTV:CAC, ROAS, payback period, and cohort analysis.

Hands-on experience using AI and LLM tools like Claude or ChatGPT to build real growth workflows.

Strong ownership mentality with comfort in ambiguity and fast iteration.

Nice to Have

Experience managing an agency or freelancers alongside in-house execution.

Exposure to product-led growth (PLG) or hybrid PLG/sales-led go-to-market strategies.

Experience presenting to VP or C-level stakeholders regarding performance and budgets.

Experience owning SEO or content-led demand generation programs alongside paid channels.

Strong working SQL skills, fluency in GA4, and experience with at least one BI tool.

Skills and Tools

Google Ads (Search, PMax, Display, YouTube)

Google Tag Manager and GA suite

HubSpot or comparable CRM

Clay, n8n, and Make

SQL and LLM tools like ChatGPT and Claude

Salary and Benefits

Competitive annual compensation ranging from €65,650 to €84,500.

Share Appreciation Rights (SARs).

Flexible hours, asynchronous work, and remote work policies.

Remote work budget of €1,000 annually or up to €2,000 from day one for laptop purchases.

Professional growth and development with a 3.5% L&D budget per year.

Caregiver-friendly environment offering paid parental leave between 8 to 16 weeks.

Unlimited and flexible time off policy.

About the Company

TestGorilla was founded as a 100% remote company in 2020 with a mission to place 1 billion people in their dream jobs by replacing resumes with scientific, skills-based talent discovery. The organization relies on AI-fluent builders who are dedicated to removing bias and creating fair, data-backed hiring processes.

How to Apply

To apply for this position, please visit the official TestGorilla careers page to submit your application and complete the skills-based assessment.

Skills and tech stack

SQL LLM

Questions candidates ask

Where is the Senior Demand Generation Manager position located?

This is a 100% remote role based in the Europe and Americas Time Zones, spanning UTC -05:00 to UTC+3:00.

What is the salary range for this role?

The annual salary ranges from €65,650 to €84,500, supplemented by Share Appreciation Rights.

How many years of experience are typically required?

The role typically requires 7+ years of experience in performance or growth marketing.

What core advertising platform expertise is needed?

Candidates must have deep expertise across the Google Ads stack, including Search, Performance Max, Display, YouTube, Smart Bidding, and Google Tag Manager.

What additional benefits does TestGorilla offer?

Benefits include a remote work budget, an annual L&D budget, flexible time off, paid parental leave, and Share Appreciation Rights.

Ready to apply?

The application is on the official TestGorilla careers page.

Apply on company site