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Senior Counsel, GTM

falSan FranciscoLegal
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Salary
$225K - $275K USD
Job type
Full-time
Posted
29 Sept 2026
Status
Open · checked 7d ago

About this role

This position is a full-time Senior Counsel, GTM role based in San Francisco with fal, acting as the primary legal partner to the go-to-market team. This opportunity suits an experienced commercial attorney looking to shape deals and manage risk in a fast-growing generative media ecosystem.

Role Overview

fal is seeking a dedicated legal professional to join the team in San Francisco on a full-time basis. In this capacity, the Senior Counsel, GTM will serve as the primary advisor to sales, account management, and deal desk teams. The individual will balance risk mitigation with business acceleration, ensuring revenue operations move forward efficiently.

Key Responsibilities

Draft, review, and negotiate various customer agreements, including enterprise master service agreements, order forms, APIs, serverless contracts, renewals, and expansions.
Serve as the primary legal contact for the sales, account management, and deal desk departments to help finalize agreements.
Address specialized artificial intelligence terms such as intellectual property rights, output ownership, data use, data retention, model-provider flow-downs, and acceptable use guidelines.
Manage data processing addendums, privacy matters, and security inquiries in client contracts alongside privacy and security partners.
Oversee agreements relating to model partners and marketplace catalog expansions.
Assist with infrastructure and vendor contracts alongside the AI Infrastructure counsel when necessary.
Update and refine legal templates, playbooks, and approval matrices while collaborating with Legal Ops on contract software and intake processes.

Requirements

Minimum of 5 years of commercial legal experience, featuring substantial in-house practice at a software-as-a-service, cloud, API, or artificial intelligence organization.
Demonstrated history of negotiating large volumes of enterprise client contracts, ranging from standard documentation to intricate strategic agreements.
Familiarity with consumption and usage-based pricing structures, service level agreements, and data protection laws like GDPR, CCPA, and DPAs.
Strong commercial mindset, with the ability to take ownership of decisions, avoid merely listing options, and communicate clearly in plain language.
Capacity to maintain stability in a rapid, lightly structured environment where business priorities change frequently.
Active bar membership in good standing, with California preferred or the ability to register as in-house counsel.

Nice to Have

Background in machine learning or artificial intelligence licensing, model partnerships, or content and media licensing.
Prior exposure to cloud, compute, or infrastructure contracts.
Experience establishing or enhancing contract playbooks and review tools, including utilizing artificial intelligence for contract acceleration.

Skills and Tools

Commercial contract negotiation
Enterprise SaaS and API agreement drafting
Usage-based pricing frameworks
Data privacy and protection regulations
AI-specific legal terms and IP ownership

Salary and Benefits

Annual base salary ranging between $225,000 and $275,000 USD.
Meaningful equity options in a fast-expanding organization.

About the Company

fal operates as a generative media ecosystem that powers next-generation artificial intelligence products by supplying infrastructure, tools, and model access. The company builds a unified platform combining high-performance inference, orchestration, and observability for developers and global enterprises. fal provides equal employment opportunities to all applicants and employees without regard to protected classifications under applicable law.

How to Apply

To apply for this opportunity, please visit the official fal careers page to submit your application.

Questions candidates ask

What is the location and employment type for this job?

This is a full-time, on-site role located in San Francisco.

What is the salary range for the Senior Counsel, GTM position?

The annual base salary ranges from $225,000 to $275,000 USD, accompanied by meaningful equity.

How many years of experience are required?

Candidates must have 5+ years of commercial legal experience, including significant in-house time at a SaaS, cloud, API, or AI company.

What are the primary responsibilities of this role?

Responsibilities include drafting and negotiating enterprise customer agreements, supporting sales and deal desk teams, negotiating AI-specific terms, and handling DPAs and privacy questions.

Are there any bar membership requirements?

Yes, applicants must hold an active bar membership in good standing, with California preferred or the ability to register as in-house counsel.

Ready to apply?

The application is on the official fal careers page.

Apply on company site