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Principal Growth Marketing Engineer

laurelSan Francisco, CAMarketing
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Salary
$180K – $200K
Job type
Full-time
Work mode
Remote
Experience
Senior · 10+ yrs
Posted
14 Sept 2026
Status
Open · checked 8d ago

About this role

This role suits an experienced technical growth marketing professional with a background in web infrastructure, marketing automation, and AI-driven campaigns based in San Francisco, CA. The Principal Growth Marketing Engineer at laurel operates as the technical and operational engine behind marketing data infrastructure, paid programs, and AI-powered campaign tooling.

Role Overview

Reporting to the VP of Growth Marketing & Operations, this is a hands-on technical position responsible for building systems that make campaigns measurable, automations that improve team speed, and AI agents that optimize spend. The person in this role takes full ownership of the website's technical foundation, instrumentation, HubSpot instance, paid acquisition channels, and custom AI agents.

Key Responsibilities

Manage site technical health including Core Web Vitals, site speed, accessibility, crawlability, and redirects.
Conduct technical SEO audits, resolve crawl and indexation issues, and build templates and tracking components.
Own the analytics stack using GA4, GTM, and Search Console alongside organic strategy and AI Engine Optimization (AEO).
Manage the HubSpot instance, including workflows, lifecycle stages, lead scoring, database hygiene, and CRM data flow.
Execute and optimize paid LinkedIn campaigns, build attribution reporting, and track pipeline contribution.
Build, maintain, and orchestrate an AI agent for Google Ads operations and collaborate on AI-powered marketing workflows.
Design dashboards across HubSpot, LinkedIn, and Google Ads to unify pipeline contribution reporting and attribution modeling.

Requirements

Ten plus years of experience in web development, marketing operations, growth marketing, or a technical digital marketing role within B2B.
Deep practical experience with HubSpot marketing automation, workflows, lead scoring, and reporting.
Hands-on background in paid B2B channels such as LinkedIn and Google Ads.
Proven web development skills including shipping production code and performance optimization.
Experience building or working with AI agents or automation frameworks utilizing APIs, prompt engineering, or orchestration tools.
Demonstrated ownership of SEO and AEO with verifiable technical audits and organic growth metrics.

Nice to Have

Experience marketing to professional services, legal, or financial enterprise buyers.
Fluency in SQL or Python for self-serve data work.
Experience with Google Ads Scripts, Performance Max, or campaign automation tools.
Prior work with LLM-based agents or workflow orchestration platforms like n8n, Make, Zapier, or LangChain.

Skills and Tools

HubSpot
GA4
Google Tag Manager
Google Search Console
LinkedIn Ads
Google Ads
SQL
Python
LLM-based agents, LangChain, n8n, Make, Zapier

Salary and Benefits

Salary range between $180K and $200K
Equity offerings
401K plan
Bi-annual, in-person company off-sites

About the Company

Laurel builds the AI Time platform for professional services firms, helping organizations capture, optimize, and analyze work time to improve profitability and client delivery. The company is backed by investors including Google Ventures, IVP, Anthos, Upfront Ventures, Marc Benioff, Gokul Rajaram, Kevin Weil, and Alexis Ohanian, and serves global accounting and law firms like EY, Aprio, Crowell & Moring, and Frost Brown Todd.

How to Apply

To apply for this position, please visit the official company careers page.

Skills and tech stack

Questions candidates ask

What is the salary and equity for this position?

The salary ranges from $180K to $200K, and the position includes equity offers and a 401K plan.

Where is the job located?

The job is located in San Francisco, CA.

How many years of experience are required?

The role requires 10+ years of experience in web development, marketing operations, growth marketing, or a technical digital marketing role in B2B.

Does the company provide visa sponsorship?

No, the company is not able to support visa sponsorship or relocation assistance.

Who does this role report to?

The Principal Growth Marketing Engineer reports to the VP of Growth Marketing & Operations.

Ready to apply?

The application is on the official laurel careers page.

Apply on company site