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Head of Performance Marketing

LemFiLondonGrowth
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Salary
Not listed
Job type
Full-time
Work mode
Remote
Posted
3 Jul 2026
Status
Open · checked 7d ago

About this role

The Head of Performance Marketing position at LemFi in London, with remote flexibility available, is a strategic and hands-on leadership role suited for an experienced growth expert. This opportunity invites a seasoned marketing professional to direct the global paid acquisition engine for a rapidly scaling international fintech platform.

Role Overview

Reporting directly to the CMO, the Head of Performance Marketing takes full ownership of the global paid acquisition strategy across multiple international corridors. This position balances high-level strategic direction with daily execution, requiring direct management of major channels like Google, Apple Search Ads, and programmatic platforms. The selected professional will lead and mentor a talented international team while building robust data and attribution infrastructure from the ground up to track deep-funnel performance.

Key Responsibilities

Design and execute the global paid acquisition strategy while personally managing campaigns on Google, ASA, and programmatic networks.
Mentor and empower autonomous regional experts managing African and Asian corridors regarding budgets and channel allocations.
Rebuild measurement and attribution capabilities to track deep-funnel performance, revenue impact, LTV, and payback periods.
Advocate cross-functionally for the performance marketing team to secure essential resources from senior leadership.
Partner with creative and marketing groups to accelerate the ad production pipeline and scale up volume.
Review and execute the drafted AI roadmap to improve creative production and workflow automation.
Align paid media strategies with organic, social, and influencer channels for cohesive business outcomes.
Optimize the install-to-transfer funnel alongside Product, Data, and Compliance teams to drive successful user onboarding.

Requirements

Minimum of 8 years of professional experience in digital, paid performance, or growth marketing.
Background in fintech, mobile consumer apps, remittance, or high-growth consumer SaaS is strongly preferred.
Demonstrated history of managing large monthly paid media budgets across Google, ASA, Meta, and TikTok while meeting CPA and payback targets.
Proven success in leading, mentoring, and managing international, cross-cultural teams with a collaborative, low-ego style.
Deep technical expertise in mobile app growth, acquisition dynamics, and mobile-specific tracking and attribution challenges.
Experience establishing measurement frameworks and attribution infrastructure from the ground up.
Familiarity with operationalizing AI initiatives and automation tools to enhance creative output.

Nice to Have

Experience with DOOH or programmatic community-saturation campaigns targeted at high-density immigrant markets.
Hands-on familiarity with corridor-based or market-tiering growth frameworks within remittance or cross-border payments.
Exposure to regulated fintech environments where compliance regulations constrain creative and targeting strategies.

Skills and Tools

Paid acquisition strategy and global campaign management
Google Ads, Apple Search Ads, Meta, TikTok, and programmatic networks
Mobile app growth, attribution infrastructure, and deep-funnel tracking
Team leadership, international management, and cross-functional advocacy
AI tools and automation for workflow and creative production

About the Company

LemFi is a Series B financial technology company building the go-to financial app for the Global South. With a team of over 400 people spanning more than 20 countries, the company helps immigrants stay connected to home, build stability, and create wealth through multi-currency accounts, remittances, savings, credit, and eSIMs. LemFi processes over $1 billion in monthly transactions for millions of global users across approximately 21 countries.

How to Apply

Interested candidates should visit the official LemFi careers page to submit an application for this role.

Questions candidates ask

What is the primary objective of the Head of Performance Marketing at LemFi?

The primary objective is to own the global paid acquisition strategy, manage multi-channel campaigns, translate media spend into transacting and retained users, and build robust attribution infrastructure.

Where is this job located?

This position is based in London with remote working options available.

How much experience is required for this role?

Candidates must have 8 or more years of experience in digital, paid performance, or growth marketing.

What specific channels will this role manage directly?

The role involves hands-on management of global campaigns across Google, Apple Search Ads, and programmatic platforms.

What kind of background is preferred for applicants?

Backgrounds in fintech, mobile consumer apps, remittance, or high-growth consumer SaaS are strongly preferred.

Ready to apply?

The application is on the official LemFi careers page.

Apply on company site