Global Experiential Marketing Manager
About this role
Spearheading US and select global experiential marketing strategies, the Global Experiential Marketing Manager leads high-impact initiatives from initial concept through final execution. Reporting to the Global Experiential Marketing Lead, the person in this role oversees the end-to-end lifecycle of sponsorships and partnerships by managing property identification, strategic alignment, commercial negotiations, and on-site brand experiences. Day-to-day work also involves driving event-based strategy, defining target audience segments, determining optimal event formats and scale, and establishing measurement frameworks to evaluate business impact.
Operating within the marketing team at Waymo, the position helps connect people to autonomous driving technology while building societal acceptance for the brand. Professionals who thrive here possess strong project management skills and a hands-on mentality, balancing high-level strategy with tactical execution in a hybrid work environment based in Playa Vista or New York City.
What you will do
- Spearhead US and select global experiential marketing strategies by driving high-impact initiatives from concept through execution.
- Oversee the end-to-end lifecycle of sponsorships and partnerships through property identification, strategic alignment, commercial negotiations, and on-site brand experiences.
- Drive event-based strategy by defining target audience segments, determining optimal event formats and scale, and establishing clear measurement frameworks.
- Act as a steward of the company brand vision by translating strategy into immersive experiences that foster public trust in autonomous technology.
- Lead event sponsorship deal structuring and contract negotiations in partnership with cross-functional, legal, and finance teams to maximize asset value.
- Mobilize leadership and cross-functional teams behind event priorities to secure rapid approvals and execute at speed.
- Manage program budgets with attention to detail by optimizing resource allocation and vendor negotiations for cost-efficient activations.
What you need
- Bring ten or more years of experience in an event-specific role leading high-impact experiences in the US.
- Demonstrate deep knowledge of the regional experiential landscape alongside a strong understanding of industry trends and audiences.
- Show extensive experience navigating the event sponsorship ecosystem with a proven ability to evaluate value and negotiate high-stakes agreements.
- Possess exceptional project management and organizational skills to manage multiple complex initiatives simultaneously.
- Maintain a hands-on mentality with the flexibility to jump into operational, creative, or logistical functions.
- Exhibit a natural ability to balance high-level strategy with tactical execution while pivoting across shifting priorities.
Nice to have
- Global sponsorship experience
- Experience in the autonomous vehicle, mobility, or a similarly highly regulated, pioneering technology sector
- Experience thriving in a fast-paced, high-growth environment
Benefits
- Discretionary annual bonus program
- Equity incentive plan
- Company benefits program
Questions candidates ask
What is the work arrangement for this job?
This is a hybrid role based in Los Angeles or New York. The position also requires thirty percent travel, including willingness to travel globally as required.
What is the salary range for the position?
The expected base salary range for this full-time position across US locations is $210,000 to $259,000 USD. Actual starting pay is based on job-related factors including exact work location, experience, relevant training, education, and skill level.
What additional compensation is available beyond base pay?
Employees are eligible to participate in a discretionary annual bonus program, an equity incentive plan, and a company benefits program, subject to eligibility requirements.
Who does this role report to?
The person in this position will report to the Global Experiential Marketing Lead on the Waymo Marketing team.