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Founding Product Marketer

AthenaHQSF In-PersonGo-to-Market
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Salary
$130K - $220K USD
Job type
Full-time
Posted
25 May 2026
Status
Open · checked 7d ago

About this role

AthenaHQ seeks a Founding Product Marketer to shape market presence, drive product launches, and scale positioning from San Francisco. This in-person role suits professionals with extensive B2B SaaS marketing backgrounds eager to work directly with founders in an AI-native environment.

Role Overview

The Founding Product Marketer will take complete ownership of go-to-market strategies and market positioning at AthenaHQ. This hands-on position involves collaborating closely with the founding team and executive leadership to define how the brand communicates value. The chosen professional will operate from the San Francisco office on an in-person basis, helping fuel the expansion of a platform trusted by hundreds of global enterprises.

Key Responsibilities

Build, refine, and evolve core positioning, product narratives, and messaging frameworks.
Direct end-to-end product launches, managing timelines, strategy, release notes, blog posts, emails, social copy, and in-app announcements.
Partner alongside engineering and product teams to convert technical features into clear customer benefits.
Collaborate with customer success teams to establish adoption metrics, rollout materials, and feedback loops.
Conduct user interviews to construct comprehensive case studies, reference stories, and use-case libraries.
Equip the sales team with demo narratives, pitch decks, competitive intelligence, one-pagers, and objection-handling documentation.
Utilize artificial intelligence tools to accelerate research synthesis, draft content, and streamline team workflows.

Requirements

Five or more years of professional background in product marketing, with a strong preference for B2B SaaS environments.
Demonstrated history of owning product messaging and major launches targeted at both technical and non-technical audiences.
Exceptional writing and storytelling capabilities across multiple formats including websites, presentations, emails, and in-app guides.
Proven skill in translating deep user needs into concise product value propositions.
Ability to partner effectively with sales, product, and customer success departments alongside company founders.
Strong project management execution with the independence to ship high-quality work autonomously.
Data-driven mindset focused on defining success metrics and iterating based on empirical outcomes.

Nice to Have

Prior experience operating as the first or an early product marketing hire at a growing organization.
Expertise in gathering customer evidence through return-on-investment stories, references, and case studies.
Familiarity with sales-led go-to-market motions, lifecycle marketing, and multi-persona in-app messaging.
Background in category creation and competitive market positioning.

Skills and Tools

Artificial intelligence research and drafting assistants
Cross-functional project management
Qualitative customer interview analysis
Sales enablement and demo narrative creation
Lifecycle and in-app marketing strategies

Salary and Benefits

Base salary starting at $130,000 per year
Comprehensive benefits package
Generous equity plan
Flexible paid time off policy

About the Company

AthenaHQ helps global brands manage and accelerate their visibility across generative artificial intelligence search engines. Founded by a former Google Search product manager, the company empowers over 300 international customers—including Coinbase, SoFi, and Paperless Post—to utilize generative artificial intelligence as a primary growth engine. The enterprise maintains an AI-native and curiosity-driven workplace culture comprising former founders, independent hackers, MIT PhD graduates, and collegiate athletes.

How to Apply

Candidates should visit the official AthenaHQ careers page or company website to submit a resume along with relevant work samples such as launch pages, emails, slide decks, blog posts, or enablement documents. Submissions should also feature a brief note explaining daily artificial intelligence usage.

Questions candidates ask

Where is this job located?

This position is an in-person role based in San Francisco, California.

What is the starting salary for the Founding Product Marketer?

The base salary starts at $130,000 per year, accompanied by benefits, equity, and PTO.

What experience level is required?

The company looks for candidates with 5+ years of product marketing background, with B2B SaaS experience strongly preferred.

What does AthenaHQ do?

AthenaHQ helps brands grow and take control on GenAI Search, serving over 300 global customers like SoFi and Coinbase.

How should I apply?

Send your resume, work examples, and a brief note on your daily AI usage through the official AthenaHQ careers channels.

Ready to apply?

The application is on the official AthenaHQ careers page.

Apply on company site