Role Overview
Procurify is seeking a Director, Product Marketing for a full-time, 100% remote position based in the US or Canada. This senior leadership role suits an experienced B2B SaaS marketing professional who thrives as a player-coach, driving positioning, messaging architecture, and team growth.
Key Responsibilities
Define positioning strategy and build the company-level narrative and messaging architecture as a single source of truth across all surfaces.
Own the AI and agentic narrative to make platform intelligence concrete and differentiated for finance and operations buyers.
Conduct deep customer research, win/loss analysis, and market segmentation to direct investments and target audiences.
Shape the analyst relations strategy, acting as an external voice on procurement and the agentic shift through briefings, press, and webinars.
Direct launch strategy across the product portfolio in partnership with demand generation and oversee direct-to-customer communications.
Establish an AI-enabled product marketing practice that builds shared tools, context, and repeatable workflows.
Partner with product, sales, and customer success teams to influence roadmap, pricing, packaging, and launch sequencing.
Lead, coach, and structure two Product Marketing Managers, raising their craft and mapping clear paths to their next professional levels.
Requirements
Ten or more years of experience in B2B SaaS marketing, featuring significant product marketing leadership and direct people management.
Demonstrated success owning company-level positioning and messaging for a complex or multi-product SaaS platform, including major category shifts or repositioning.
Proven track record of leading go-to-market strategy from segmentation and launch through sales enablement and customer adoption.
Experience turning customer, win/loss, and market insight into strategic decisions on pricing, packaging, and roadmap.
Demonstrated ability to build credibility and influence executive leadership, sales, product, customers, and industry analysts without organizational authority.
Exceptional writing and storytelling skills capable of turning a complex platform into credible language for a CFO.
Practical AI fluency with a history of changing team workflows using artificial intelligence to improve quality and scale.
Skills and Tools
Go-to-market strategy and execution
Positioning and messaging architecture
Market segmentation and customer research
Competitive intelligence and win/loss analysis
Sales enablement and product launch management
AI-assisted workflows and operational tooling
People management and coaching
Salary and Benefits
Typical base salary range for Canada is $168,000 to $210,000 CAD, plus a generous company incentive plan.
Flexible remote working environment with flexible working hours across Canada and the United States.
Responsible time off approach allowing team members to rest and recharge.
Extended health, vision, and dental benefits package, along with an Employee Assistance Program and a health and wellness spending account.
Continuous learning opportunities through regular educational lunch and learns.
Competitive stock options program allowing employees to own a part of the company.
About the Company
Procurify provides an agentic procurement platform that assists mid-market organizations in gaining complete control over their spend. Trusted by hundreds of companies worldwide across biotechnology, education, health care, manufacturing, and software industries, the platform manages over $100 billion in spend. The organization is driven by a collaborative team of builders who value fast movement, big thinking, and mutual support.
How to Apply
Candidates should apply directly on the official company careers page by submitting an online application. Please avoid including a picture or age on the resume.
