Role Overview
The Director, Paid Media position at Clarity is a full-time leadership role based at the company headquarters in Vancouver, BC. This opportunity suits an experienced performance marketing professional ready to guide a growing brand through a major transition and scale an annual media budget of up to $5 million.
Key Responsibilities
Own the overarching paid media strategy and budget allocation across Google, LinkedIn, and additional programmatic channels.
Build, maintain, and expand marketing attribution frameworks to provide leadership with clear visibility into channel-level return on investment.
Execute continuous testing initiatives covering creative assets, targeted audiences, and bidding strategies to optimize acquisition efficiency.
Collaborate closely with Sales and Private Capital Solutions teams to introduce paid media into new investor and issuer segments.
Manage ad platforms directly while leveraging AI tools, external agencies, and team members to increase operational leverage.
Deliver performance reports covering customer acquisition cost, pipeline contribution, and campaign metrics to executive leadership.
Discover and pilot emerging channels and AI-driven technologies to maximize reach and efficiency.
Requirements
Minimum of 7 years of professional experience working directly in paid media or performance marketing with hands-on platform management.
Extensive expertise in Google Ads, including campaign architecture, audience signals, and automated bidding.
Demonstrated history of managing at least $1 million in digital ad spend annually across platforms like Google Ads, Meta, and LinkedIn, with a primary focus on search.
Advanced understanding of attribution, including the ability to discuss incrementality testing, attribution arguments, or media mix models.
Exceptional analytical capabilities, characterized by independent data extraction and proactive reporting to the wider business.
Genuine alignment with the mission of Clarity and active integration of AI into daily workflows.
Nice to Have
Background in fintech, financial services, or other regulated operational sectors.
Prior experience executing marketing campaigns targeted at institutional or high-net-worth audiences.
Proficiency in business intelligence tools such as Looker, Omni, or PostHog.
Skills and Tools
Google Ads
Meta Ads
LinkedIn Ads
Programmatic channels
Marketing attribution and analytics
BI tools including Omni, Looker, or PostHog
AI-driven marketing and productivity tools
Salary and Benefits
Estimated base salary range of $200,000 to $240,000 CAD per year for candidates based in Vancouver, BC, with total compensation varying based on qualifications and bonus or option grants.
Participation in the employee stock option plan to share in company ownership.
Comprehensive 100% employer-paid health and dental coverage alongside a Health and Personal Spending Account for Canadian staff.
Dedicated desk space at the downtown Vancouver headquarters featuring a stocked kitchen, onsite gym, and rooftop amenity.
Daily $20 commuter benefit for days worked from the Vancouver office.
Regular social events including catered lunches, Friday socials, team workouts, annual parties, retreats, and network gatherings.
Visa sponsorship, immigration support, and relocation assistance available for exceptional candidates.
About the Company
Clarity is transforming how private companies and their shareholders handle secondary transactions and liquidity in venture-backed, pre-IPO enterprises through an institutional-grade platform. Backed by prominent U.S. investors and recognized as one of Canada's fastest-growing companies, the firm is profitable, well-capitalized, and scaling its team to address rising market demand.
How to Apply
Interested candidates should visit the official company careers page to submit an application and learn more about growing with the team.
