Role Overview
The Director of Product Marketing at Pair Team is a remote position reporting directly to the SVP of Growth & Marketing. This hands-on role bridges the gap between the product and the patients served across Medicaid and Medicare programs, turning a powerful care platform into enrolled, engaged, and retained members.
Key Responsibilities
Build a continuously refreshed understanding of patients and members across Medicaid and Medicare through qualitative and quantitative research.
Own patient-facing positioning, value propositions, and message architecture that paid media, brand, care teams, and the AI care advocate share as a single source of truth.
Elevate the end-to-end patient journey including welcome kits, onboarding, after-visit communications, and re-engagement to drive activation and retention.
Serve as the two-way bridge between product and patient by translating complex features like Flora and Arc into clear patient language while feeding insights back into the product roadmap.
Lead comprehensive go-to-market strategies for new patient-facing features and service-line launches.
Partner with Performance Marketing, Brand, Creative, Clinical, and Operations teams to lift conversion, optimize intake flows, and protect patient trust and compliance.
Requirements
Minimum of 6 years in product or lifecycle marketing with direct ownership of positioning, messaging, and go-to-market strategies.
Proven track record of translating customer research into messaging that measurably impacts conversion, activation, or retention.
Strong qualitative and quantitative research skills combined with excellent writing and storytelling capabilities.
Experience partnering directly with product and design teams to shape product roadmaps and execute new feature launches.
Comfort utilizing data, funnel metrics, A/B testing, cohort thinking, and analytics tools.
Ability to operate successfully in early-stage, high-growth environments characterized by ambiguity and direct accountability for outcomes.
Strong systems mindset focused on repeatable workflows and deep alignment with the company mission to advance equitable care for underserved communities.
Nice to Have
Consumer or direct-to-patient lifecycle marketing experience encompassing welcome, onboarding, and retention flows.
Healthcare, Medicaid, Medicare, or other regulated-industry experience alongside working knowledge of HIPAA and patient-outreach best practices.
Experience marketing AI or technology products to non-technical audiences.
Bilingual capabilities in English and Spanish or experience marketing to bilingual and multicultural audiences.
Skills and Tools
Product Marketing and Lifecycle Marketing
Positioning, Messaging, and Message Architecture
Go-to-Market Strategy and Execution
Audience Research, Segmentation, and Message Testing
Funnel Metrics, A/B Testing, and Cohort Analytics
Cross-functional Collaboration with Product, Design, Clinical, and Growth Teams
Salary and Benefits
Competitive annual salary ranging from $180,000 to $200,000 USD
Equity compensation package
Flexible vacation policy
Comprehensive medical, dental, and vision insurance coverage
401(k) retirement plan
100% company-sponsored short-term and long-term disability and life insurance
Subsidized backup childcare and caregiver support through Wellthy
Monthly $100 work-from-home expense stipend and provided equipment
Opportunity for rapid career progression
About the Company
Pair Team is a public benefit company and AI-enabled medical group serving Medicaid and Medicare populations by integrating community organizations into a whole-person care model. As California's largest complex care provider, the organization reduces avoidable emergency care and builds AI platforms to unify fragmented healthcare and welfare systems.
How to Apply
To apply for this position, please submit your application directly on the official Pair Team careers page.
