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Director of Growth Marketing (SMB & Self Serve)

JaneCanada/USMarketing
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Salary
$187,200 - $304,200 USD
Job type
Full-time
Work mode
Remote
Posted
21 Aug 2026
Status
Open · checked 7d ago

About this role

Jane is hiring a remote Director of Growth Marketing (SMB & Self Serve) to oversee paid media, website strategy, and lifecycle marketing across Canada and the US. This leadership role suits an analytical, AI-forward marketer with high-velocity SMB experience who can balance strategic planning with hands-on campaign execution.

Role Overview

As the Director of SMB & Self Serve Demand Generation at Jane, the chosen professional will take ownership of core growth drivers. This includes managing paid media budgets across search, social, and direct mail, directing the website presence, and scaling lifecycle marketing from trial to expansion. Artificial intelligence plays a central role in this position, guiding how practitioners discover the platform through AI-driven search and how campaigns are optimized. Leading a current team of three channel experts, the director will collaborate closely with growth product, sales, support, and marketing operations to achieve meaningful business outcomes.

Key Responsibilities

Direct paid media budgets and strategies across multiple channels like paid search, social, and direct mail.
Partner with growth product teams, designers, and developers to execute tests that improve user onboarding and activation.
Manage the corporate website experience, driving conversion rates, organic search performance, and AI-driven discovery.
Design and execute lifecycle marketing programs that guide practitioners seamlessly through trial, signup, and expansion stages.
Integrate artificial intelligence tools into daily marketing research, creative testing, and campaign optimization workflows.
Refine measurement frameworks, key performance indicators, and attribution models alongside the marketing analytics team.
Align demand generation initiatives with sales and support teams to support broader revenue goals.
Coach, recruit, and develop a team of high-performing channel marketing experts.

Requirements

Five to seven years of proven experience driving tangible business impact in demand generation or growth marketing.
Exceptional analytical capabilities with a strong track record of managing multi-million-dollar budgets.
Direct expertise in marketing analytics, web optimization, lifecycle campaigns, and paid acquisition.
Practical experience using artificial intelligence tools in everyday marketing tasks with a solid perspective on AI-driven search.
Demonstrated success in high-velocity business models, specifically within SMB or consumer markets rather than traditional enterprise SaaS.
Strong collaboration skills with the ability to partner effectively with design, development, and product teams.

Skills and Tools

Paid Media Management
Marketing Analytics & Attribution
Web Optimization & SEO/AEO
Lifecycle Marketing
AI-Driven Marketing Workflows
High-Velocity SMB Strategy

Salary and Benefits

For candidates based in the United States, the annual salary range is $187,200 to $304,200 USD.
For candidates based in Canada, the annual salary range is $177,600 to $288,600.
Comprehensive US benefits package provided.

About the Company

Jane is a founder-led, high-growth SaaS company operating with a remote-first team across Canada, the US, and the UK. The organization builds software relied upon by over 70,000 businesses and 250,000 daily practitioners to manage their clinics and care for patients. Team members are encouraged to embrace ambiguity, learn continuously, and remain deeply connected to customer needs.

How to Apply

Candidates should apply directly on the official Jane careers page.

Questions candidates ask

What is the location requirement for this role?

The position is remote-first and open to candidates based in Canada and the United States.

How many years of experience are required?

Candidates must have 5 to 7 years of experience driving tangible business impact in demand generation or growth marketing.

What is the salary range for US-based applicants?

The annual salary range for candidates based in the United States is $187,200 to $304,200 USD.

What is the salary range for Canada-based applicants?

The annual salary range for candidates based in Canada is $177,600 to $288,600.

What specific background is Jane looking for regarding business models?

Jane requires proven success in high-velocity business models, ideally within SMB or consumer environments, rather than traditional enterprise or account-based marketing.

Ready to apply?

The application is on the official Jane careers page.

Apply on company site