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Demand Gen Lead

KojoCanadaMarketing
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Salary
$75K – $100K
Job type
Full-time
Work mode
Remote
Experience
Senior · 7+ yrs
Posted
9 Oct 2026
Status
Open · checked 7d ago

About this role

Kojo is hiring a Demand Gen Lead based in Canada to manage demand generation, performance marketing, and campaign strategies. This remote position suits a growth-focused marketing professional with deep SaaS experience who wants to build AI-driven workflows and own pipeline targets.

Role Overview

Kojo seeks a Demand Gen Lead to oversee pipeline creation, performance marketing, and marketing operations. Reporting to the Head of Marketing, this position requires a professional who blends growth marketing tactics with AI execution. The role holds full ownership of the strategy, budget, and results for driving commercial construction technology adoption.

Key Responsibilities

Design channel strategy and plan quarterly campaigns to hit pipeline and revenue targets.
Partner with sales, product marketing, and events teams to convert leads into pipeline.
Manage the martech stack, experimenting with automated outbound, ABX tactics, and signal-based campaigns.
Direct paid search and paid social strategies across platforms like Google, LinkedIn, and Meta with clear efficiency targets.
Own website conversion rates, landing page creation, A/B testing, and optimization for SEO, AEO, and GEO.
Build AI agents and workflows for account research, reporting, and campaign production.

Requirements

7 to 10 plus years of B2B SaaS marketing experience focusing on demand generation or growth at startups from Seed to Series C.
Direct experience owning a marketing-sourced pipeline target and managing paid search and social budgets.
Background in improving website conversion, SEO, AEO, and GEO performance.
Demonstrated capability in building account-based programs and signal-based outbound sequences.
Proficiency in managing HubSpot and modern marketing technology stacks.
Experience building AI agents or workflows using tools such as Clay, n8n, Zapier, or LLM APIs.

Skills and Tools

HubSpot
Clay
n8n
Zapier
LLM APIs
Google
LinkedIn
Meta

Salary and Benefits

The salary range for this position is $75K to $100K, determined by factors such as experience level, skillset, market dynamics, and internal equity. The role is eligible for a new hire equity grant.

About the Company

Founded in 2018, Kojo operates as a construction technology company aimed at transforming material procurement for commercial construction. The organization embraces remote work environments across North and South America and maintains an equal opportunity workplace policy.

How to Apply

Interested candidates should apply on the official company careers page.

Skills and tech stack

Questions candidates ask

What is the location of the Demand Gen Lead role?

The position is based in Canada with remote work capability.

What is the salary range for this position?

The salary ranges from $75K to $100K, depending on experience, skill set, market dynamics, and internal equity.

How many years of experience are required?

The role requires 7-10+ years of B2B SaaS marketing experience, primarily in demand generation or growth at startups from Seed to Series C.

What tools are mentioned for building AI workflows?

Tools mentioned include Clay, n8n, Zapier, and LLM APIs.

Who does this position report to?

The role reports to the Head of Marketing.

Ready to apply?

The application is on the official Kojo careers page.

Apply on company site