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Content Marketing Manager

Takealot GroupCape TownTakealot Group Customer Service and Insights
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Salary
Not listed
Job type
Full-time
Posted
7 Sept 2026
Status
Open · checked 7d ago

About this role

Role Overview

The Content Marketing Manager leads the overarching content strategy, narrative direction, and visual identity for TakealotMORE alongside cross-platform initiatives for Takealot and Mr D. Based in Cape Town, this position suits an experienced marketing professional who wants to shape brand growth using advanced strategies and AI-driven production tools.

Key Responsibilities

Direct the complete content marketing and narrative strategy to build understanding of TakealotMORE and ecosystem cross-shopping.
Author and supervise copy across multiple channels including performance marketing, email, social media, onsite, print, PR, video, webinars, and mobile app UX.
Oversee the content calendar and deploy AI tools to streamline scheduling, drafting, and version management.
Align content strictly with customer journey stages from awareness and consideration to conversion and retention.
Manage lifecycle and CRM content in coordination with group strategies to support member sign-ups and acquisition funnels.
Define, build, and oversee the complete visual identity of TakealotMORE across all online and offline platforms.
Lead the graphic design team by directing workloads, enforcing template standards, and maintaining high output quality.
Conduct audience research, monitor social channels, and track competitor developments to refine marketing tactics.
Establish standard operating procedures for cross-company collaboration, agency coordination, and internal briefs.
Track performance metrics, execute A/B testing on messaging and formats, and compile regular strategic insights reports.

Requirements

Bachelor's degree required, with a Master's degree considered preferable.
Between 5 to 7 or more years of professional experience in content, copywriting, brand, or design leadership functions.
Demonstrated background in owning a brand visual identity across diverse platforms and channels.
Extensive copywriting and content strategy experience covering various formats.
Exceptional proofreading abilities with rigorous attention to detail.
Active personal social media presence with a deep understanding of current platform best practices.

Nice to Have

Prior experience working within blogging or ad agencies.
Familiarity operating within the e-commerce and food delivery sectors.
Background in performance content marketing or content-led growth.

Skills and Tools

Content strategy and multi-channel copywriting
Brand visual identity and design management
AI-driven production tools and agent configuration
Customer journey mapping and CRM lifecycle planning
Data analysis, attribution tracking, and A/B testing
Stakeholder management and workflow standardisation

About the Company

Takealot Group operates takealot.com, recognised as South Africa's leading online retailer. The company fosters an entrepreneurial, dynamic, and customer-centric workplace culture where team members take strong ownership of their tasks. Employees share a collective ambition to maintain the organisation's status as the top e-commerce platform in Africa by focusing heavily on execution, collaboration, and continuous improvement. The group operates as an equal opportunity employer and welcomes applications from previously disadvantaged groups and people with disabilities.

How to Apply

Interested candidates who meet the qualifications should submit their applications directly on the official Takealot Group careers page.

Questions candidates ask

Where is this job located?

This position is based in Cape Town, South Africa.

What experience is required for the Content Marketing Manager role?

Candidates need 5 to 7+ years of experience in content, copywriting, brand, or design leadership roles, along with a Bachelor's degree.

What brands will this role manage content for?

The role owns the content strategy for TakealotMORE and handles cross-platform initiatives for Takealot and Mr D.

Are AI tools used in this position?

Yes, the role involves managing AI-driven production tools and building AI agents to support copy creation, content scheduling, visual templating, and automated reporting.

What qualifications are preferred?

A Master's degree is preferred alongside the required Bachelor's degree, and background experience in e-commerce, food delivery, or ad agencies is considered advantageous.

Ready to apply?

The application is on the official Takealot Group careers page.

Apply on company site