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Brand Owner

BesideNew York Office Growth
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Salary
$137,400 - $203,600 USD
Job type
Full-time
Work mode
Remote
Posted
17 Apr 2026
Status
Open · checked 7d ago

About this role

Beside is seeking a Brand Owner to shape its global market presence and share its AI-native phone mission with the world, offering a remote-friendly opportunity based out of the New York office in Williamsburg. This position suits a creative storyteller and distribution strategist who wants to define how an innovative company communicates its vision to users.

Role Overview

The Brand Owner will define where Beside lives in the world by turning complex product concepts into simple, sharp stories. This role involves managing the company narrative, increasing brand visibility, and establishing robust distribution engines. Team members at Beside operate within a distributed, written-first, and public-first culture that emphasizes extreme ownership and radical transparency over traditional corporate hierarchy.

Key Responsibilities

Shape a clear narrative by turning products into sharp stories, defining messaging pillars based on user behavior, and keeping messaging consistent across websites, sales collateral, social channels, and events.
Increase brand visibility by finding target audiences online, building GEO and SEO foundations for search and AI discovery, and running repeatable content engines.
Build a distribution engine by sourcing creators, ambassadors, and partners, executing end-to-end partnerships, and maintaining a high-signal collaborator bench.
Elevate the team and their work by assisting founders and colleagues with publishing, rapidly turning raw thoughts into clear posts, and creating reusable content formats.

Nice to Have

Experience running a personal YouTube channel with a strong understanding of high-performing content creation.
Prior experience distributing products to US-based small and medium-sized businesses.

Skills and Tools

Storytelling and narrative development
Search engine optimization (SEO) and generative engine optimization (GEO)
Content creation and distribution strategy
Creator and partner relationship management

Salary and Benefits

Annual salary ranging from $137,400 to $203,600, determined by seniority
Generous stock options
Comprehensive medical, dental, and vision coverage for employees and their families
401(k) retirement plan
Home office setup stipend
Company offsites abroad several times per year

About the Company

Beside is rebuilding the phone from the infrastructure up with an AI-native approach designed to capture important conversation details, free human effort, and direct attention toward creativity and human connection. The company operates globally with a remote-friendly setup and a physical office located in Williamsburg, New York. Beside fosters an environment of extreme ownership, radical transparency, and written-first collaboration where decisions are fully documented and shared openly.

How to Apply

To apply for this position, please visit the official company careers page and submit your application.

Questions candidates ask

What is the salary range for the Brand Owner role?

The salary ranges from $137,400 to $203,600 per year, depending on seniority, and includes generous stock options.

Where is the job located?

The role is remote-friendly within the US, with a strong preference for candidates based near the New York office in Williamsburg.

What are the core responsibilities of the Brand Owner?

Responsibilities include owning the company narrative, driving brand visibility through SEO and GEO strategies, building distribution and creator partnerships, and helping team members publish content.

What benefits and perks are offered?

Benefits include medical, dental, and vision coverage for you and your family, a 401(k) plan, a home office setup stipend, and company offsites abroad multiple times a year.

How does Beside handle internal communication and decision-making?

Beside operates with a written-first and public-first culture, meaning 95% of decisions are made in writing, documentation replaces unnecessary meetings, and data, reviews, and metrics are shared openly with the entire team.

What is the hiring process like?

The hiring process consists of a mission and value deep dive, a technical interview, a case study with a live review, and a behavioural interview.

Ready to apply?

The application is on the official Beside careers page.

Apply on company site