Associate Director Generative Engine Optimisation
About this role
Professionals who thrive on exploring how brands appear in AI-driven search environments will find this opportunity engaging. Burson seeks an Associate Director to lead Generative Engine Optimisation within their digital marketing function in London. The person stepping into this position will shape how global clients are discovered and trusted across modern search tools by combining strategies in digital PR, SEO, and generative engine optimization.
Working alongside cross-functional teams, the individual will act as a strategic advisor, translating complex technical insights into clear client recommendations. The role exists to drive commercial growth and develop innovative frameworks for brand visibility in AI platforms. Success in the position requires a combination of strong client service capabilities, leadership experience, and a deep curiosity about the evolution of search technology.
What you will do
- Support the development and execution of GEO strategies for key clients.
- Translate complex AI and search concepts into clear, actionable insights.
- Advise clients on brand visibility, sentiment, and risk in AI-generated search results.
- Develop and evolve GEO frameworks, tools, and best practices.
- Integrate GEO best practices into PR campaigns to secure high quality coverage and citations.
- Integrate SEO, content, and PR strategies to maximise search and AI visibility.
- Support the upskilling of cross-functional teams across the fundamentals of GEO.
- Support business growth through client development, pitches, and new service offerings.
What you need
- Experience in GEO, Digital PR and/or SEO is essential.
- Candidates must bring a strong understanding of SEO and content optimisation principles.
- A robust understanding of what good looks like in earned media and digital PR campaigns is required.
- Applicants need experience translating data and technical concepts into client-friendly strategies.
- A demonstrated interest or experience in AI, generative search, or emerging technologies is necessary.
- The background should include a track record of developing and pitching innovative client solutions.
- Experience leading teams and collaborating across disciplines is expected.
- A strong commercial mindset with the ability to identify growth opportunities is mandatory.
Benefits
- Professional development opportunities
- Mentorship programs with industry leaders
Skills and tech stack
Questions candidates ask
What is the remote work policy?
Teams operate under a hybrid approach, working in the office around four days a week. Candidates who require accommodations or flexibility can discuss this with the hiring team during the interview process.
What does the team do regarding AI and search?
The team drives the integration of Generative Engine Optimisation, Digital PR, and Search Engine Optimisation strategy. They shape how brands are discovered, represented, and trusted across AI-driven environments.
What growth and development support is available?
Burson functions as an academy company for creative communications professionals, offering professional development opportunities and mentorship programs with industry leaders. The environment is designed to help colleagues elevate their skills and expand their networks.