In New York, Cinder seeks an AI Growth Marketer to drive demand generation for its platform security infrastructure, a role that suits a seasoned growth professional experienced in marketing AI products. This position focuses on shaping market narratives and expanding pipeline performance for a specialized audience.
Role Overview
The AI Growth Marketer at Cinder operates from New York to develop and execute marketing strategies targeting generative AI builders. Reporting to the Head of Sales, this role involves close collaboration with marketing and sales teams to build pipeline, refine messaging, and scale demand generation from the ground up.
Key Responsibilities
Build marketing-sourced pipeline by establishing targets with the Head of Sales and utilizing autonomy over channel mix and strategy.
Adapt positioning on AI red teaming, agentic moderation, and content integrity to resonate specifically with generative AI buyers.
Enhance the demand-gen performance of customer case studies and stories across written, video, and sales deck formats.
Transform the content and thought leadership engine, including blogs, newsletters, and founder ghostwriting support, into a growth channel with original research and benchmarks.
Manage events strategy by deciding which conferences to attend, sponsor, or skip, and coordinating presence.
Create timely campaigns that capitalize on relevant news and industry moments.
Own campaign measurement, attribution, lead scoring, and inbound reporting.
Partner with sales to optimize lead scoring, handoffs, and follow-up processes.
Requirements
Experience building demand generation specifically for an AI product, demonstrating fluency in how models and agents behave, evaluation importance, and system vulnerabilities.
4+ years of experience in growth marketing or B2B demand generation, specifically as an early marketing hire building from zero without an established playbook.
A proven track record of owning a pipeline number, detailing targets, achievements, and misses.
Background in building demand within categories where failure carries existential risks, such as cybersecurity, identity verification, fintech risk, or regtech.
Strong alignment with the mission of making the internet a safer place.
Demonstrated judgment on content, positioning, and messaging with the ability to brief and edit copy.
Proficiency in managing CRM and marketing automation stacks to build independent reporting.
A builder's mindset characterized by low ego, high ownership, and strategic autonomy within a small team.
Nice to Have
Experience marketing an enterprise or B2B product to consumer-facing companies like social platforms, marketplaces, dating apps, gaming, or B2C AI products.
Familiarity with ABM or intent-data tools.
Background in field marketing at conference scale.
Experience creating a research report, index, or open benchmark that functioned as a demand asset.
Comfort flexing into other marketing specializations including ABM, product marketing, and SEO.
Skills and Tools
CRM platforms
Marketing automation stacks
ABM and intent-data tools
Content management and distribution engines
Salary and Benefits
Salary range of $140,000 to $170,000 with equity offerings.
Health, vision, and dental benefits.
401(k) plan with employer matching.
Fully paid commuter benefits.
Fully stocked office featuring paid lunch and dinner.
About the Company
Cinder provides mission-critical infrastructure designed to help digital platforms manage fraud, abuse, and manipulation. Backed by Accel and Y Combinator, the company operates with a small, fast-moving team based in New York that values intentionality, directness, and focus on customer problems.
How to Apply
Interested candidates should apply on the official company careers page.
