SmartAsset

SmartAsset operates an online destination for consumer-focused financial information, advice, and educational content. The company provides free and interactive tools and personalized calculators to help individuals make decisions regarding home buying, refinancing, retirement, life insurance, taxes, investing, and personal loans. Its offerings include guides, rate information, and resources addressing topics such as estate planning, 401(k)s, IRAs, and Social Security.

In addition to consumer tools, SmartAsset operates the SmartAsset Advisor Marketing Platform (AMP), a marketplace that connects consumers with vetted fiduciary financial advisors and RIAs. The company employs leadership dedicated to data and artificial intelligence, specifically listing a Chief Data & AI Officer to oversee related initiatives within its technical and operational framework.