petra-labs

Petra Labs builds the attribution and experimentation layer for AI search. The company provides infrastructure that helps organizations understand and optimize AI-driven information retrieval channels. By utilizing large-scale simulations, agentic analysis, and embedded integrations, Petra Labs transforms AI search into a measurable growth channel where teams can rigorously analyze performance and allocate marketing spend. The company serves businesses seeking visibility and analytical tools for emerging AI search environments.

Petra Labs applies artificial intelligence and machine learning through in-house research focused on how consumer large language models search, reason, and synthesize sources. The company conducts scientific testing of generative engine optimization and answer engine optimization research, runs causal inference and experimentation, and builds data pipelines and recurring measurement systems to keep research updated as models change.

The open roles at Petra Labs indicate the company is building a technical team focused on data science and research. The current open role is a Data Scientist position located in New York City, specifically based in the company's SoHo office. The team operates in an early-stage environment that requires building foundational pipelines and driving research initiatives.

Petra Labs maintains a small team size and emphasizes autonomy, transparency, and direct discourse. The company operates from its physical office in New York City, requiring in-person work as part of its daily operations and culture.